# Social Media Marketing & Management Dashboard

> Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more.

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## Pages

- [About](https://env-hootsuiteblog-primostagin.kinsta.cloud/about/): Meet the team behind the Hootsuite blog and learn about our goals and editorial standards.
- [Blogs Destacados](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/featured/): 
- [Featured Posts](https://env-hootsuiteblog-primostagin.kinsta.cloud/featured/): 
- [Marketo](https://env-hootsuiteblog-primostagin.kinsta.cloud/marketo/): 
- [Home](https://env-hootsuiteblog-primostagin.kinsta.cloud/it/home-4/): The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing.
- [Home](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/home-3/): Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps.
- [Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/home-2/): Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation...
- [Everything You Ever Wanted to Know About Working with YouTube Influencers](https://env-hootsuiteblog-primostagin.kinsta.cloud/everything-ever-wanted-know-working-youtube-influencers/): The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day.

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## Posts

- [24 simple ways to increase Facebook engagement (free calculator)](https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-engagement/): Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 24 tips and tactics that actually work.
- [100+ Instagram bio ideas [+ free bio generator and templates]](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-bio-ideas-business/): Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.
- [30 AI marketing tools to drive growth in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-marketing-tools/): Looking for some robot assistance? The top 30 AI marketing tools can make social media management (and marketing in general!) so much easier.
- [Storytelling with data: Strategies to captivate your audience](https://env-hootsuiteblog-primostagin.kinsta.cloud/storytelling-with-data/): Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust.
- [How to get on the TikTok FYP (For You Page): 20 expert hacks](https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-for-you-page/): Learn how to get on the FYP (For You page), where TikTok users discover content and interact with it.
- [23 expert TikTok tips for viral success in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-tips/): Get more views, increase engagement, and build a tight community with these TikTok tips for beginners and pros.
- [22 Instagram apps to boost your content creation in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-apps-for-business/): The right tool makes all the difference. These Instagram apps can help boost the quality of your posts — and save you time.
- [12 winning social media integration strategies for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-integration-for-your-website/): Social media integration gives your audience more ways to engage and interact with your brand. Get the tips and tools to do it right.
- [Should you post to all social media at once? (TL;DR: Probably not)](https://env-hootsuiteblog-primostagin.kinsta.cloud/post-to-all-social-media-at-once/): If you post to all social media at once, you risk looking spammy and annoying followers. Here's what to do instead.
- [Comment faire de la publicité sur Facebook en 2025 [guide complet]](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/publicites-facebook-guide-complet/): Que vous soyez un spécialiste du marketing ou un débutant, il est toujours utile de savoir comment faire de la publicité sur Facebook.
- [Cómo conseguir seguidores en Instagram en 2025: los mejores trucos sin gastar dinero](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/como-obtener-mas-seguidores-en-instagram/): ¿Quieres conseguir seguidores en Instagram? No necesitas pagar por seguidores falsos ni utilizar bots, sólo tienes que seguir esta guía.
- [Cómo funciona el algoritmo de X (Twitter): Guía para 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/caracteristicas-de-twitter-algoritmo/): Si quieres aumentar la interacción, generar tráfico a tu sitio y crear conciencia de marca, debes saber cómo funciona el algoritmo de Twitter.
- [The complete list of social media holidays [2025 edition]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-holidays/): Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.
- [Social media image sizes for all networks [January 2025]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-image-sizes-guide/): The most recent image sizes for different social media networks, including Instagram, X (f.k.a. Twitter), Facebook, LinkedIn, TikTok, and more.
- [Instagram hashtags for 2025: Tips, ideas + free generator](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-hashtags/): Instagram hashtags help tell the algorithm what your content is all about. Use them correctly, and your posts will be seen by more people.
- [How to make a social media posting schedule [Free template]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-posting-schedule/): You've got great content —  let's make sure people see it. Perfect your own social media posting schedule with our free template.
- [12 Facebook analytics tools for better results in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-analytics-tools/): Facebook analytics tools give you data-backed insights that help you improve your performance on the platform.
- [How to schedule Instagram posts: 3 best ways for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-schedule-instagram-posts/): Learning the best ways to schedule Instagram posts helps you save time so that you can focus on creating incredible content.
- [Competitive intelligence: How to find insights on social & beyond](https://env-hootsuiteblog-primostagin.kinsta.cloud/competitive-intelligence/): Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing.
- [How the LinkedIn algorithm works in 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/linkedin-algorithm/): If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.
- [X (Twitter)-Marketing 2025: Der ULTIMATIVE Leitfaden](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/twitter-marketing/): So geht eine erfolgreiche X (Twitter)-Marketing-Strategie, die das wertige Publikum auf einer der interaktivsten Plattformen der Welt anspricht.
- [Las 14 mejores aplicaciones de redes sociales para marketing en 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/10-aplicaciones-de-redes-sociales/): ¿Cuáles son las aplicaciones de redes sociales esenciales en 2024? Analizamos las 14 principales aplicaciones según su tamaño y valor.
- [Social media crisis communications: 8-step response plan](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-crisis-communication/): When it comes to social media crisis communication, it’s all in the planning. Here’s how to make sure you’re prepared well before issues arise.
- [Wealthsimple Foundation’s Leen Li on understanding your audience](https://env-hootsuiteblog-primostagin.kinsta.cloud/understanding-your-audience/): Li shares how understanding your audience can take your campaign to the next level. Get the inside scoop on creating content that connects!
- [The Taylor Swift Effect: How these brands went platinum on social](https://env-hootsuiteblog-primostagin.kinsta.cloud/taylor-swift-effect/): When the world's biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it?
- [What is social media engagement? + free engagement calculator](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-engagement/): Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts.
- [40 social media post ideas when you’re fresh out of inspiration](https://env-hootsuiteblog-primostagin.kinsta.cloud/content-idea-cheat-sheet/): This list of engaging social media post ideas will help you out the next time you need to beat that dreaded writer’s block.
- [Social media measurement: 15 key insights and how to get them](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-measurement/): Find out how social measurement can drive real results for your business when you use the right metrics and tools.
- [Les 14 meilleures applications de médias sociaux pour les marketeurs en 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/applications-de-medias-sociaux-pour-marketeurs/): Quelles applications de médias sociaux devriez-vous connaître en 2025 ? Découvrez les 14 meilleures applis par taille et valeur.
- [¿Con qué frecuencia debe publicar una empresa en redes sociales en 2025? [Datos de 2024]](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/con-que-frecuencia-publicar-en-redes-sociales/): La respuesta a "¿con qué frecuencia publicar en redes sociales?" depende de la plataforma, y de hacer algunas pruebas en tus propias cuentas.
- [How to manage multiple Instagram accounts stress-free](https://env-hootsuiteblog-primostagin.kinsta.cloud/add-manage-multiple-accounts-instagram/): Managing multiple Instagram accounts can be scary. What if you post to the wrong account? Here are some tips to make sure you never do.
- [The 2025 guide to (aesthetic) Pinterest marketing](https://env-hootsuiteblog-primostagin.kinsta.cloud/pinterest-marketing/): Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025.
- [Social media audit: Simple steps + free templates](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-audit/): A social media audit is the best way to review and improve any social marketing strategy. Our free checklist and template make it easy.
- [21 Instagram best practices for ads and organic content [2025]](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-best-practices/): Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2025.
- [How to get verified on TikTok: 8 tips for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-get-verified-on-tiktok/): If you want to get verified on TikTok, the application is the easy part. Making sure your request is approved will be a little trickier.
- [13 top social listening tools: Plus tips for better insights](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-listening-tools/): Find out what your audience thinks about your business and turn mentions into actionable insights with the right social listening tool.
- [Social listening as an OSINT tool: 2025 guide for government](https://env-hootsuiteblog-primostagin.kinsta.cloud/osint-tools/): Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks.
- [The 15 social media trends that will shape your 2025 strategy](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-trends/): With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2025?
- [The 9 Instagram metrics you need to track in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-metrics/): Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact.
- [6 brand safety best practices to inform your 2025 marketing plan](https://env-hootsuiteblog-primostagin.kinsta.cloud/brand-safety/): Protecting your brand's online reputation means getting proactive about brand safety, especially when it comes to social media.
- [13 best hashtag tools for analytics, tracking, and more](https://env-hootsuiteblog-primostagin.kinsta.cloud/hashtag-analytics/): Here are the best hashtag analytics tools that will help you research, analyze, and track to make sure that they're adding to your strategy.
- [Viral marketing: Is there a recipe for going viral in 2025?](https://env-hootsuiteblog-primostagin.kinsta.cloud/viral-marketing/): Learn whether viral marketing will still be relevant in 2025, and how to tackle the “make it go viral” request from your boss.
- [20 Instagram trends you need to know in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-trends/): Check out the latest Instagram trends that’ll level up your social strategy and help you stand out from the crowd – all while having fun!
- [Short form vs long form content: Which do audiences prefer?](https://env-hootsuiteblog-primostagin.kinsta.cloud/short-form-vs-long-form/): Deciding between short form vs long form content? Find out which format drives more engagement and conversion for your brand.
- [15 Social-Media-Trends, die eure Strategie für 2025 prägen werden](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/social-media-trends/): Die Social-Media-Trends-Zyklen drehen sich immer schneller. Die große Frage lautet: Was sollten wir im Jahr 2025 wirklich beachten?
- [18 AI-powered content creation tools to simplify your workflow](https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-content-creation-tools/): AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation.
- [Las 15 tendencias en redes sociales que le darán forma a tu estrategia en 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/tendencias-en-redes-sociales/): Las tendencias en redes sociales están cambiando más rápido que nunca. Esto nos lleva a preguntarnos: ¿a qué tendremos que poner atención en 2025?
- [Les 15 tendances des médias sociaux qui façonneront votre stratégie en 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/tendances-des-reseaux-sociaux/): Les tendances des réseaux sociaux évoluent plus vite que jamais, mais qu'est-ce qui vaut vraiment notre attention en 2025 ?
- [21 of the best social media analytics tools for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-analytics-tools/): Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools!
- [How to create and use Instagram Broadcast Channels](https://env-hootsuiteblog-primostagin.kinsta.cloud/broadcast-channels/): Broadcast channels are a public, one-way communication tool for creators to message their followers on Meta's platforms.
- [Die beste Zeit, um auf TikTok zu posten: Daten aus 2024 für 6 Branchen](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/besten-zeiten-um-auf-tiktok-zu-posten/): Die beste Zeit, um auf TikTok zu posten, variiert nach Branche und Tag. Stellt mit diesen Empfehlungen sicher, dass eure Videos gesehen werden
- [Comment utiliser les Stories Instagram : 14 astuces pour réellement tirer profit de vos Stories Insta](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/comment-utiliser-stories-instagram/): Apprenez comment utiliser les Stories Instagram et découvrez nos astuces pour vous démarquer de la concurrence.
- [Todo sobre las historias de Instagram: consejos y trucos prácticos](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/historias-de-instagram/): Aprende los conceptos básicos sobre las historias de Instagram con algunos de nuestros consejos y trucos favoritos para ayudarte a destacar.
- [The best time to post on TikTok: 2024 data for 6 industries](https://env-hootsuiteblog-primostagin.kinsta.cloud/best-time-to-post-on-tiktok/): The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen.
- [17 X (Twitter) tools that will make your job easier in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/twitter-tools/): With the right Twitter tools on hand, you'll get the most out of your social media marketing strategy.
- [How to build and nurture brand loyalty: 7 tactics for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/brand-loyalty/): These 7 effective brand loyalty-building tactics will help you turn casual buyers into lifelong advocates — and improve your bottom line.
- [How to use Google Analytics 4 to track social media performance](https://env-hootsuiteblog-primostagin.kinsta.cloud/tracking-social-media-in-google-analytics/): With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer.
- [Facebook auto poster: Your step-by-step guide](https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-auto-poster/): A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business.
- [How to create a YouTube channel in 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-create-a-youtube-account-channel/): Ready to make the most of short (and long) form video? We'll teach you how to create a YouTube channel and account.
- [Leitfaden 2024 zur Ermittlung der perfekten Social-Media-Zielgruppe](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/social-media-zielgruppe/): Erfahrt, wie ihr eure Social-Media-Zielgruppe definiert und euch auf die richtigen Plattformen konzentriert, um das Engagement zu verbessern.
- [Données de référence des médias sociaux pour le secteur de l’administration (3e trimestre 2024)](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/donnees-de-reference-des-medias-sociaux/): Ces statistiques relatives aux médias sociaux pour le secteur public vous aideront à comparer vos résultats aux moyennes du secteur.
- [US presidential election statistics: 2024 social media data](https://env-hootsuiteblog-primostagin.kinsta.cloud/presidential-election-statistics/): With the help of social listening data, we're taking a look at how the 2024 US presidential campaigns are resonating with online audiences.
- [Social media advertising: Cost, benefits, and tips for 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-advertising/): Learn how to use social media advertising to achieve real business results and get the most out of your ad budget.
- [Tasas de interacción promedio para 12 industrias [2024]](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/tasa-media-de-interaccion/): Compara tus resultados con las tasas de interacción promedio de tu industria para entender tu rendimiento y presumir tus logros con confianza
- [2025 guide to high-ROI social media campaigns (5 examples)](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-campaign-strategy/): Find out how to create high-ROI social media campaigns with examples from top brands. From planning to a free template, we cover everything you need to boost engagement and drive results.
- [Social media audience analysis: An easy tactical guide for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-audience-analysis/): Learn how social media audience analysis can unlock engagement and ROI. We cover the key tactics to understand your audience's values, behaviors, and preferences in 2025.
- [Social media and ecommerce: A sales-focused guide for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-ecommerce/): A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store.
- [Social listening: How to better understand your audience [2025]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-listening-business/): Social pros use social listening to proactively monitor social media channels for mentions of their brand, competitors, product, and more.
- [Social Media für Unternehmen: Ein Praxisleitfaden](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/vorteile-von-social-media-fuer-unternehmen/): Social Media für Unternehmen gilt heute als wichtige Methode, um Kunden zu erreichen, wertvolle Insights zu gewinnen und eure Marke auszubauen
- [17 social media management tools for better results in 2025 [FREE TOOLS]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-management-tools/): Having the right social media management tools will save you a ton of time, effort, and money on social media.
- [Social media management explained [COMPLETE GUIDE]](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-management/): Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals.
- [140 idées de légendes Facebook (+ générateur gratuit de légendes alimenté par l’IA)](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/legende-facebook/): Des bonnes légendes Facebook peuvent refléter le point de vue de votre marque. Inspirez-vous de nos idées ou testez notre générateur gratuit.
- [15 Social media monitoring tools + tips for better insights in 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-monitoring-tools/): Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand.
- [What is social media monitoring? Experts explain](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-monitoring/): Use social media monitoring to track what people are saying about your brand on social — and turn your insights into a strong strategy.
- [Facebook hashtags for 2024: 120+ fresh ideas + free generator](https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-hashtags/): If you want to expand your reach on Facebook, you’re going to need a Facebook hashtag strategy. Our free tool can help you get started.
- [140 ideas de descripciones de Facebook (y un generador de descripciones con IA gratuito)](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/descripciones-de-facebooks/): Unas buenas descripciones de Facebook transmiten el punto de vista de tu marca. Pueden incluir un llamado a la acción, y hacer reír o reflexionar.
- [Best time to post on social media: Q3 2024 data](https://env-hootsuiteblog-primostagin.kinsta.cloud/best-time-to-post-on-social-media/): The overall best time to post on social media in 2024 is 8:00 AM on Wednesdays. Dig in for recommendations for specific networks and industries.
- [Social media and elections: How to navigate political turbulence](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-and-elections/): Discover how to navigate social media and elections with our expert tips for engaging in politics—essential for the upcoming election year!
- [Die 10 besten KI-Copywriting-Tools (kostenlos und kostenpflichtig!)](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/besten-ai-copywriting-tools/): Ob ihr wollt oder nicht, sie sind da. KI-Copywriting-Tools können euer neuer bester Freund sein — wenn ihr euch damit auskennt.
- [Employee advocacy: How it works + how to get started](https://env-hootsuiteblog-primostagin.kinsta.cloud/employee-advocacy/): Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust
- [Les 10 meilleurs outils d’IA pour le copywriting (gratuits et payants)](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/ia-pour-le-copywriting/): Que vous le vouliez ou non, les outils d’IA pour le copywriting sont une réalité. Apprenez à les utiliser et faites-en vos meilleurs alliés.
- [Las 10 mejores herramientas de copywriting con IA (gratuitas y de pago)](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/herramientas-de-copywriting-con-inteligencia-artificial/): Las herramientas de copywriting con IA han llegado para quedarse… y pueden convertirse en tus grandes aliadas si sabes cómo utilizarlas.
- [Social media calendar: Free template + our team's real process](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-calendar/): A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!).
- [13 social media scheduling tools to save tons of time in 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-scheduling-tools/): The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence.
- [Social media marketing: Strategy template and tips for 2025](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-marketing-strategy/): This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one.
- [9 tips for Reddit marketing (that Redditors won't hate)](https://env-hootsuiteblog-primostagin.kinsta.cloud/reddit-marketing/): Reddit marketing is tricky for brands to get right. Here’s how to break through to your audience without being roasted.
- [What is Bluesky? Everything your brand needs to know](https://env-hootsuiteblog-primostagin.kinsta.cloud/what-is-bluesky/): Curious about how Bluesky Social works? Check out our complete guide to the decentralized, text-based, invite-only social network.
- [YouTube influencer marketing in 2024: How to do it right](https://env-hootsuiteblog-primostagin.kinsta.cloud/youtube-influencers/): Learn why YouTube influencer marketing is a must-have strategy. We have expert tips and inspiration-worthy campaign examples to help you get started.
- [15 TikTok analytics tools that do the math for you](https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-analytics-tools/): Discover 15 TikTok analytics tools to monitor performance and track your progress toward your strategic goals.
- [Alles über Instagram Stories: Top-Tipps und nützliche Tricks](https://env-hootsuiteblog-primostagin.kinsta.cloud/de/tipps-wirksame-instagram-stories/): Instagram Stories von A – Z: Von den Basics bis zu unseren bevorzugten Tipps und Tricks, mit denen ihr euch von anderen abheben könnt.
- [Social media competitor analysis: Template + guide for 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/competitive-analysis-on-social-media/): Social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else.
- [Les meilleurs moments pour publier sur les réseaux sociaux [POUR TOUTES LES PLATEFORMES]](https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/meilleurs-moments-pour-publier-sur-les-reseaux-sociaux/): Quels sont les meilleurs moments pour publier sur les réseaux sociaux ? En général, il vaut mieux publier tôt le matin en semaine.
- [La mejor hora para publicar en TikTok: datos de 2024 para 6 industrias](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/mejor-momento-para-publicar-en-tiktok/): La mejor hora para publicar en TikTok cambia según la industria y el día de la semana. Con estas recomendaciones, tus videos sí tendrán vistas.
- [How social listening increases customer advocacy: 6 examples](https://env-hootsuiteblog-primostagin.kinsta.cloud/how-can-social-media-increase-customer-advocacy/): Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness.
- [La mejor hora para publicar en redes sociales [TODAS LAS REDES]](https://env-hootsuiteblog-primostagin.kinsta.cloud/es/mejor-momento-para-publicar-en-redes-sociales/): ¿Cuál es la mejor hora para publicar en las redes sociales? Salvo excepciones, la opción ideal es hacerlo a primera hora entre semana.
- [How to get verified on X (Twitter) in 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/get-verified-twitter-essential-guide/): Twitter's verification process looks a little different these days. Learn how to get verified on X (Twitter) in 2024 with our simple guide.
- [The X (Twitter) algorithm explained: 2024 guide](https://env-hootsuiteblog-primostagin.kinsta.cloud/twitter-algorithm/): If you want to boost engagement, drive traffic to your site and build brand awareness, you need to know how the Twitter algorithm works.
- [What is social media analytics? The complete guide for marketers](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-analytics/): Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools!
- [The 21 essential social media metrics you must track for success in 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-metrics/): Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence.
- [AI in customer service: Tips and tools for 2024](https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-customer-service/): If you're a business owner who is always on the lookout for new and innovative ways to grow your business, look no further than AI customer service.

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#
# Detailed Content


## Pages

### About

> Meet the team behind the Hootsuite blog and learn about our goals and editorial standards.

- Published: 2023-06-21
- Modified: 2023-11-28
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/about/
- Tags: English
- : pll_wpml_3126616

What we do You have social media marketing questions. The Hootsuite Blog has answers. We’re the leading educational resource for social marketers worldwide, offering expert strategies, news, templates, and tools for over 15 years. Who we are Shannon TienChief Editor Flavia CaroppoEditor in Chief,International Blog Karolina MikolajczykAssociate Editor Liz StantonAssociate Editor Britny KutuchiefSenior SEO Copywriter Paige CooperInbound Marketing Lead(Web & Video) Trish RiswickSocial Engagement Specialist Eileen KwokSocial Marketing Specialist Zak RamdaniManager, SEO Cathy CareySEO Strategist How we work Broadly, here's what you can expect from the content we publish on the Hootsuite Blog: Social-media-marketing-oriented: We aim to help social marketers and business owners get the most out of social media for their business. We help them with strategies, news, templates, and tools that make their jobs easier. We publish specific, actionable advice for social media practitioners, creators, etc. and cover topics relevant to their daily work. High-quality: We publish articles that people want to read and share and that are original, relevant and well-researched. Our writers are typically experts in social media, marketing and content creation with an average of 5 years or more experience in the industry. Cohesive: Authors on the Hootsuite Blog have their own bylines. As such, articles include the authors’ unique personality, humor and writing style. But all authors share our editorial goal of educating and empowering readers to be super successful on social media. No promotional content: We welcome perspectives from industry experts but don't allow third-party promotional content (or anything that goes against web publishing...

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### Blogs Destacados

- Published: 2017-11-17
- Modified: 2017-11-17
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/featured/
- Tags: Español
- : pll_wpml_346745



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### Featured Posts

- Published: 2017-09-21
- Modified: 2017-09-21
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/featured/
- Tags: English
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### Marketo

- Published: 2016-11-18
- Modified: 2020-07-16
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/marketo/
- Tags: English
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### Home

> The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing.

- Published: 2015-05-27
- Modified: 2015-05-28
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/it/home-4/
- Tags: Italiano
- : pll_wpml_60333



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### Home

> Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps.

- Published: 2015-05-06
- Modified: 2015-08-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/home-3/
- Tags: Deutsch
- : pll_wpml_60333



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### Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog

> Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation...

- Published: 2015-05-06
- Modified: 2015-09-28
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/home-2/
- Tags: Français
- : pll_wpml_60333

Tout ce que vous devez savoir sur les médias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités... A lire et appliquer sans modération

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### Everything You Ever Wanted to Know About Working with YouTube Influencers

> The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day.

- Published: 2015-04-27
- Modified: 2019-10-29
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/everything-ever-wanted-know-working-youtube-influencers/
- Tags: English
- : pll_wpml_60333



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## Posts

### 24 simple ways to increase Facebook engagement (free calculator)

> Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 24 tips and tactics that actually work.

- Published: 2025-01-10
- Modified: 2025-01-23
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-engagement/
- Categories: Strategy
- Tags: Calculator, Social media engagement
- Tags: English
- : pll_wpml_353793
- Network: Facebook

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. What does engagement mean on Facebook? Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but engagement can also include saves, viewing a video or clicking on a link. How to increase Facebook engagement: 24 tips that work 1. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think or improve their lives in some way. H&R Block, for example, doesn’t just post useful tax-filing tips — it also shares relatable memes that keep its audience entertained. 2. Get to know your audience But here’s the thing: what you find...

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### 100+ Instagram bio ideas [+ free bio generator and templates]

> Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-bio-ideas-business/
- Categories: Strategy
- Tags: Content creation, Template
- Tags: English
- : pll_wpml_342318
- Network: Instagram

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t exactly known for being concise). Typing those fateful words into your profile can be stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you. Here’s everything you need to know about Instagram bios and how to write one worthy of a three-act play. Wherefore art thou bio? What is an Instagram bio? An Instagram bio is a description of your account that can be up to 150 characters long. It’s a snapshot of your brand, and a quick way to show users who you are and what you’re about. Source: @threelittlechicksofficial Because of the limited character count, a good Instagram bio needs to be concise, easy to read and informative... but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you. So, whether you're a daydreamer or living life to the fullest, your bio should reflect your personality and passions! What should you put in your Instagram bio? Since Instagram bios must be 150 characters or less, it’s best to deliver information as briefly and clearly as possible. Your bio sits at the very top of your profile page, next to...

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### 30 AI marketing tools to drive growth in 2025

> Looking for some robot assistance? The top 30 AI marketing tools can make social media management (and marketing in general!) so much easier.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-marketing-tools/
- Categories: Strategy
- Tags: AI, Social media tools
- Tags: English
- : pll_wpml_3131138

AI marketing tools are like a super suit that levels the playing field for all marketing teams. So, it’s no surprise that when we surveyed over 4,000 marketers, most predicted they’ll use AI more often for just about every job on their plate. The problem is there are so many AI tools for marketers to choose from! The paradox of choice makes the search for the right tool overwhelming. But don’t fret, we’re here to help. We’ve curated a list of the best AI marketing tools, organized them by the tasks they tackle, and included a few key data points (like price) so you can find the right ones to trial, quickly. To make this list even more helpful, we’ve enlisted some advice from a couple of pros. Anna Burgess Yang is a freelance marketer and self-described productivity nerd who helps solopreneurs improve their business operations, and Colby Flood, Founder of Brighter Click who has experience in developing and promoting AI marketing tools. What are AI marketing tools? AI marketing tools are software that use artificial intelligence to help make marketing tasks easier, faster, and more effective. The addition of AI technologies, like natural language processing and machine learning, lets this new class of software analyze huge piles of data, make logical predictions, and produce everything from a sonnet to computer code with relatively simple prompts. There are dozens of uses for AI in marketing. Some of the most popular include: Copy ideation, content generation, and editing Image creating Task...

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### Storytelling with data: Strategies to captivate your audience

> Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/storytelling-with-data/
- Categories: Strategy
- Tags: Content creation, Social media analytics, Social media strategy
- Tags: English

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling? Data storytelling uses facts, statistics, and quantitative information to create a compelling story. In other words, data storytelling uses (real) numbers to support an engaging story, and authenticate the story’s message. “Using data to tell stories from a brand’s point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level,” says Froese. Data can “prove” the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when “four out of five dentists” recommend a specific toothpaste). And despite the bad rap that numbers get, storytelling with data can help build an emotional connection, too. If I told you that 20% of roses feel pain when cut, would you look at Valentine bouquets differently? That brings us to another important part of data storytelling: the numbers need to be true,...

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### How to get on the TikTok FYP (For You Page): 20 expert hacks

> Learn how to get on the FYP (For You page), where TikTok users discover content and interact with it.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-for-you-page/
- Categories: Strategy
- Tags: Content creators, Social media strategy
- Tags: English
- : pll_wpml_2771769
- Network: TikTok

Over the past few years, TikTok has grown to over 1. 5 billion monthly active users, largely thanks to the appeal of its For You Page. And if you’ve ever used TikTok, you know how addictive the For You feed can be. For brands and creators, appearing on users’ For You pages can significantly increase brand awareness, followers, and engagement. While there’s no guaranteed way to land there, there are many ways to maximize your chances. To uncover the best approaches, we spoke with TikTok creators Sophia Lovasz, Natalie Lennon, and Jobber’s Social Media Manager, Katie Fitzgerald, who shared their expert insights below. What is the TikTok FYP (For You Page)? The Tiktok FYP (For You Page) is a feed of content personalized for you by an algorithm. The FYP shows a mix of posts from accounts you follow and accounts you don’t follow that the algorithm believes you will enjoy. In other words, the FYP predicts which content you’ll find most engaging. According to TikTok, the app curates each user’s FYP feed according to three main factors: User interactions: Based on TikToks you’ve liked, commented on, and shared, accounts you follow, and content you’ve posted on your account Video information: Aspects like sounds, hashtags, and captions Device and account settings: Your language preference, location setting, and device type (TikTok says this is weighted lowest of the three) If you’re scrolling your FYP and are curious to know why a specific video is on your feed, TikTok will tell you...

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### 23 expert TikTok tips for viral success in 2025

> Get more views, increase engagement, and build a tight community with these TikTok tips for beginners and pros.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-tips/
- Categories: Strategy
- Tags: Social media strategy, Social video
- Tags: English
- : pll_wpml_3118875
- Network: TikTok

TikTok’s explosive growth has made it a non-negotiable platform for creators and brands to master in 2025. But thriving on TikTok takes more than posting short videos — it requires understanding its trends and dynamics. That’s why we’ve compiled 23 TikTok tips to help boost your views, engage the right audience, and grow your following. Whether you're a beginner or an experienced creator, these tips will guide you step-by-step in your TikTok journey. To give you fresh insights on what’s working on TikTok, we spoke with two successful creators, Henry Nelson-Case (@thatcorporatelawyer) and Gigi Robinson (@itsgigirobinson). From landing brand deals to making trends your own, you’ll find all their expert advice below. 23 expert tips to be successful on TikTok in 2025 1. Be relatable Nelson-Case started his TikTok account in the summer of 2021 and has since grown it to over 100,000 followers by posting relatable videos about working in the corporate world. “I attribute much of my success to posting relatable content and remaining grounded and genuine. How I am on the internet is how I am in real life,” notes Nelson-Case Who this is for: All TikTok creators & brands How to implement: Track the comments on all your posts, and look for phrases like “I feel seen” and “I built this FYP brick by brick. ” By understanding what resonates with your target audience, you can continually create content that speaks to them. Source: @thatcorporatelawyer Check out how one comment, “My FYP really said FOR YOU”...

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### 22 Instagram apps to boost your content creation in 2025

> The right tool makes all the difference. These Instagram apps can help boost the quality of your posts — and save you time.

- Published: 2025-01-10
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-apps-for-business/
- Categories: Strategy
- Tags: Social media tools
- Tags: English
- : pll_wpml_345315
- Network: Instagram

With over 2 billion monthly active users uploading millions of new posts to Instagram daily, making your content stand out can be challenging. Thankfully, many Instagram apps can help you make eye-catching content, even if you’re not a designer. To find out the best apps used by today’s social media pros, we spoke with Jen Yamasaki, founder of Saki Creative, and Kelsey Rizzo, a freelance social media consultant. Below, we’ve summarized their favorite 22 apps plus, insider tips on using them to create Instagram content that shines. What makes for the best Instagram apps? The best Instagram apps allow users to create attention-grabbing content, engage their audience, and streamline their workflows. While some apps function as all-in-one Instagram assistants (often with AI), others specialize in one feature or purpose, such as adding text to photos. Pro tip: We recommend using a mix of both types of apps to serve your audience’s unique needs best. Types of Instagram apps When it comes to Instagram apps, there are a variety that cater to different purposes and functionalities, each designed to meet specific needs: Photo apps: Apps that allow you to edit, resize, crop, or add filters and elements to photos. These apps often have advanced editing options that let you enhance images without needing a degree in graphic design. Video apps: Apps that let you combine clips and add motion, transitions, animations, effects, and design elements to videos. Perfect for content creators who need dynamic visuals to engage Instagram users and influencers....

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### 12 winning social media integration strategies for 2025

> Social media integration gives your audience more ways to engage and interact with your brand. Get the tips and tools to do it right.

- Published: 2025-01-09
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-integration-for-your-website/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_335537

In 2025, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. With, you know... synergy. Here’s how to use a social media integration strategy to become a truly social-first marketer. What does “social media integration” mean? Social media integration is the practice of using social media as the foundation of your marketing strategy, not just another spoke. Integration goes beyond posting social media content. Social media integration incorporates your social channels into every part of your campaigns, using smart tools to keep everything connected, automated, and measurable. A few common places for social media integration are: Website Email marketing campaigns CRM software Ecommerce software Customer service software 7 examples of social media integration 1. Including social share buttons on your blog Share buttons make it easy for readers to share your content with a single click. You see these everywhere — they’re a staple on most websites. Most people place these social sharing links at either the top or bottom of an article, or both, or have buttons along the side that follow as you scroll down the page. The Hootsuite blog, for example, includes social share icons in the margins of every article. How to add sharing buttons depends on the platform your website is built on. Popular WordPress plugins to add sharing functions include: SocialSnap Shareaholic Social Share Button As...

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### Should you post to all social media at once? (TL;DR: Probably not)

> If you post to all social media at once, you risk looking spammy and annoying followers. Here's what to do instead.

- Published: 2025-01-08
- Modified: 2025-01-08
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/post-to-all-social-media-at-once/
- Categories: Strategy
- Tags: Social media scheduling, Social media tools
- Tags: English
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With so many social platforms to manage, it can be tempting to post to all social media at once. Is this possible? Technically yes. Is it a best practice? Not exactly. With the right tools in place, you absolutely can schedule your content to multiple social media accounts at once — as long as you proceed with caution. Here’s everything you need to know to keep your social media presence looking professional along the way. Should you post to all your social media accounts at once? As you may have gathered by now, posting to all your social media accounts is, in general, not great for your marketing strategy. We’ll get into the pros and cons throughout this post (as well as how you can mitigate some of the cons). It really all boils down to one key concept: To get the maximum return on effort (and investment), you need to be active on the right social networks in the right way to reach your target audience while also appealing to each network’s unique audience, specs, and algorithms. It’s a bit of a balancing act. Does this mean you need to start from scratch for every account? No! While blast-posting is not a wise strategy, you can absolutely use the same content assets to post to multiple social media accounts at once – and with the right tools in place, you can do it all from one screen. (Phew! ) 6 reasons why posting to all social media at once...

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### Comment faire de la publicité sur Facebook en 2025 [guide complet]

> Que vous soyez un spécialiste du marketing ou un débutant, il est toujours utile de savoir comment faire de la publicité sur Facebook.

- Published: 2025-01-08
- Modified: 2025-01-09
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/publicites-facebook-guide-complet/
- Categories: Stratégie
- Tags: Français
- : pll_wpml_2226621
- Network: Facebook

Avec plus de trois milliards d’utilisateurs actifs mensuels (UAM) en janvier 2025, Facebook reste un réseau social incontournable. Au fil des ans, la manière de se promouvoir sur la plateforme n’a cessé d’évoluer afin de satisfaire au mieux les besoins de ses milliards d’utilisateurs. Les marketeurs doivent donc continuer à se perfectionner pour savoir comment faire de la publicité sur Facebook et obtenir les résultats souhaités. Ce guide contient des techniques et des conseils éprouvés pour faire de la publicité sur Facebook en 2024. Que vous soyez un marketeur chevronné ou que vous veniez de vous lancer, ce guide dédié à la publicité sur Facebook vous expliquera : Comment mettre en place des publicités Facebook Comment créer une publicité sur Facebook Comment diffuser des publicités sur Facebook Tout ce qu’il y a à savoir sur les publicités Facebook Points à retenir En quoi consistent les publicités Facebook ? Les publicités Facebook sont des publications payantes qu’une entreprise utilise pour promouvoir ses produits ou services auprès des utilisateurs de Facebook. Elles se présentent sous différents formats, tels que des images, des vidéos ou des carrousels. Comme pour Instagram, les publicités Facebook s’affichent partout dans l’application, y compris dans le fil d’actualité de l’utilisateur, les Stories, Messenger, Marketplace, et bien plus. Les publicités Facebook ciblent généralement des utilisateurs en fonction des critères suivants : Données démographiques Lieu Centres d’intérêt Autres informations de profil et activité en ligne. L’entreprise définit un budget publicitaire et fait une offre pour chaque clic ou millier d’impressions que la publicité...

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### Cómo conseguir seguidores en Instagram en 2025: los mejores trucos sin gastar dinero

> ¿Quieres conseguir seguidores en Instagram? No necesitas pagar por seguidores falsos ni utilizar bots, sólo tienes que seguir esta guía.

- Published: 2025-01-07
- Modified: 2025-01-07
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/como-obtener-mas-seguidores-en-instagram/
- Categories: Estrategia
- Tags: Social media strategy
- Tags: Español
- : pll_wpml_338015
- Network: Instagram

Otro año ha llegado, pero la gran pregunta para quienes se dedican al marketing en redes sociales sigue siendo la misma de años anteriores (2024, 2023, 2022... y contando): ¿Cómo conseguir seguidores en Instagram? Y no, no estamos hablando de comprarlos, porque eso puede jugarte en contra (te lo contamos todo aquí). Para ganar más seguidores en Instagram no necesitas utilizar técnicas mágicas ni unirte a un grupo de interacción. Y definitivamente no necesitas gastar un montón de dinero. Sólo necesitas esta amplia y maravillosa lista de los mejores trucos y consejos para aumentar tus seguidores de Instagram de forma rápida y orgánica sin gastar un centavo. Puntos clave Desarrolla una Estrategia Clara de Marketing en Instagram: Comienza con un plan bien definido que esté alineado con tus objetivos comerciales, como el reconocimiento de marca, las ventas de productos o dirigir tráfico a tu sitio web. Define y Comprende a tu Público Objetivo: Identifica a quién quieres llegar en Instagram comprendiendo su ubicación, trabajo e intereses. Adapta tu contenido para conectarte eficazmente con esta audiencia. Crea Contenido Coherente y Visualmente Atractivo: Asegúrate de que tu feed de Instagram sea visualmente cohesivo y de alta calidad. Una estética de marca consistente hará que tus publicaciones sean reconocibles y atraerá a más seguidores. Optimiza para el SEO en Instagram: Utiliza la investigación de palabras clave para optimizar tu biografía y contenido, asegurando que tus publicaciones sean fácilmente descubiertas por posibles seguidores. Aprovecha las Analíticas de Instagram para Crecer: Revisa regularmente las estadísticas...

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### Cómo funciona el algoritmo de X (Twitter): Guía para 2025

> Si quieres aumentar la interacción, generar tráfico a tu sitio y crear conciencia de marca, debes saber cómo funciona el algoritmo de Twitter.

- Published: 2025-01-06
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/caracteristicas-de-twitter-algoritmo/
- Categories: Estrategia
- Tags: Español
- : pll_wpml_345707
- Network: Twitter

Sin importar si sigues insistiendo en llamarlo Twitter o si estás 100% de acuerdo con el cambio de marca a X, hay una cosa en la que todos los usuarios de la plataforma de redes sociales sí pueden estar de acuerdo: el algoritmo de Twitter (o algoritmo de X, ¡como sea! ) es algo muy poderoso. Esto se debe a que el algoritmo de X (un conjunto de reglas que controlan quién ve qué contenido en la plataforma social) afecta lo que aparece en el feed de cada usuario. Si estás listo para que este poderoso motor de recomendaciones trabaje para ti, has llegado al lugar correcto. Sigue leyendo para conocer todo lo que necesitas saber sobre el algoritmo de X (Twitter) en 2025. ¿Qué es el algoritmo de X (Twitter)? El algoritmo del feed de Twitter, también conocido como algoritmo de X, es una fórmula patentada que determina lo que aparece en tu feed Para ti. Cuando inicias sesión en Twitter, hay dos canales para elegir: la pestaña Siguiendo y la pestaña Para ti. Siguiendo muestra las publicaciones de todas las cuentas que sigues en orden cronológico inverso; la persona que haya publicado más recientemente aparecerá en la parte superior del canal. La pestaña Para ti, por otro lado, recopila las publicaciones que X/Twitter cree que te interesarán. La pestaña Para ti de todos es totalmente diferente: algunas publicaciones pueden ser de personas que ya sigues, pero otras pueden ser de cuentas nuevas. Puede incluir tweets publicados ese día...

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### The complete list of social media holidays [2025 edition]

> Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.

- Published: 2025-01-03
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-holidays/
- Categories: Strategy
- Tags: Content creation, Social media strategy
- Tags: English
- : pll_wpml_344317

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd. Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some are strictly social media holidays, while many are holidays off social media, too. But not every social media holiday is worth celebrating. Keep reading to find the holidays that fit your niche to connect with people around shared values and interests rather than gimmicks. 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 — or bookmark this calendar! You can add this calendar to your Google Calendar by clicking the + icon in the bottom right: Then, follow the prompts to sign in and add the Calendar to your Google account: That's it! You can now change viewing and notification settings in the left-hand side panel. 2025 social media holidays January social media holidays Financial Wellness Month January 1: New Year's Day January 4: National Trivia Day #NationalTriviaDay January 15: National Hat Day #NationalHatDay January 15: National Bagel Day #NationalBagelDay January 17: Ditch Your Resolution Day #DitchYourResolutionDay January 20: Blue Monday (Third Monday of January) January 27: Community Manager Appreciation...

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### Social media image sizes for all networks [January 2025]

> The most recent image sizes for different social media networks, including Instagram, X (f.k.a. Twitter), Facebook, LinkedIn, TikTok, and more.

- Published: 2025-01-02
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-image-sizes-guide/
- Categories: Strategy
- Tags: Content creation, Guide
- Tags: English
- : pll_wpml_345264

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of January 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram image sizes Profile photo: 320 x 320 px Landscape: 1080 x 566 px Portrait: 1080 x 1350 px Square: 1080 x 1080 Stories and Reels: 1080 x 1920 Basic Facebook image sizes Profile photo: 170 x 170 px Landscape: 1200 x 630 px Portrait: 630 x 1200 px Square: 1200 x 1200 px Stories and Reels: 1080 x 1920 px Cover photo: 851 x 315 px Basic X (formerly Twitter) image sizes Profile photo: 400 x 400 px Landscape: 1600 x 900 px Portrait: 1080 x 1350 px Square: 1080 x 1080 px Cover photo: 1500 x 500 px Basic LinkedIn image sizes Profile photo: 400 x 400 px Landscape: 1200 x 627 px Portrait: 627 x 1200 px Square: 1080 x 1080 px Cover photo: 1128 x 191 px Basic TikTok...

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### Instagram hashtags for 2025: Tips, ideas + free generator

> Instagram hashtags help tell the algorithm what your content is all about. Use them correctly, and your posts will be seen by more people.

- Published: 2024-12-17
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-hashtags/
- Categories: Strategy
- Tags: Content creation, Free tool
- Tags: English
- : pll_wpml_342003
- Network: Instagram

Instagram hashtags are a powerful tool when it comes to discoverability, finding your audience, and increasing your reach on the platform. Knowing which hashtags to use (and when) can make a big difference in your social marketing success, so consider this your hashtag-packed guide. Keep reading for a rundown on how and why to use hashtags on Instagram, plus hashtagging help from AI and human experts — namely, Drew McWhirter, the Creative Marketing Lead at Anh and Chi, a Vietnamese restaurant in Vancouver. Key takeaways Hashtags boost your reach. Hashtags are essential for getting your content seen. Using them on Instagram helps categorize your posts and makes it easier for your target audience to find you. Don't overcomplicate your hashtags. Using 3 to 5 hashtags is often the sweet spot. Experiment to find what works best for your brand and keep your captions looking clean. #LessIsMore Use tools for inspiration. Don’t stress about finding the right hashtags! Hootsuite’s free hashtag generator can make the process easier and more efficient. What are Instagram hashtags? An Instagram hashtag is a clickable word, phrase, number, and/or emoji preceded by the # symbol. Hashtags are used to categorize or label content and make it more discoverable. In the example below, #anhandchi and #vancouverfoodie both qualify. Source: @anhandchi Use hashtags for every post to help your content find its target audience, show up on the Explore page, and get more followers and reach. How do hashtags work on Instagram? How to use hashtags on Instagram...

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### How to make a social media posting schedule [Free template]

> You've got great content — let's make sure people see it. Perfect your own social media posting schedule with our free template.

- Published: 2024-12-17
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-posting-schedule/
- Categories: Strategy
- Tags: Original research, Social media scheduling, Social media strategy, Template
- Tags: English
- : pll_wpml_2226027

TL;DR: Here's how often you should post to each social network for best results: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2 and 3 times per day. LinkedIn: Post between 1 to 2 times per day. Threads: Post between 2 to 3 times per day. TikTok: Post between 3 and 5 times per week. Pinterest: Post at least 1 time per week. A social media posting schedule is a strategic plan for your social media account(s) that determines what content you’ll post, when you’ll post it, and on which platforms. Of course, social media platforms like Instagram, Facebook and TikTok can be used spontaneously — but for brands looking to build engagement, awareness and a loyal following, consistency and quality are key. And that requires some foresight. Social media posting schedules are really helpful for a bunch of reasons: Managing your time. Especially if you’ve got limited resources, batch-preparing your social media posts can save you tons of time. (And make the most of those days when you’re feeling extra creative. ) Keeping your feeds active and fresh. Instead of just hoping that you can squeeze in some posts when you remember (never), scheduling regular posts ensures your feeds are active and visible. Mixing it up. When you plan ahead, you can’t accidentally post two Minions memes in a row. Scheduling posts allows you to prepare a balanced mix of topics and content styles — a...

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### 12 Facebook analytics tools for better results in 2025

> Facebook analytics tools give you data-backed insights that help you improve your performance on the platform.

- Published: 2024-12-13
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-analytics-tools/
- Categories: Strategy
- Tags: English
- : pll_wpml_3121379
- Network: Facebook

Facebook analytics tools are dashboards or programs that marketers and small businesses use to track and analyze both paid and organic performance metrics from their Facebook accounts. Those metrics can include data like views, likes, follower growth, engagement, click-throughs, and comments. The right Facebook analytics will also reveal audience insights, such as who is seeing your posts or following your account, with data on audience demographics. Reviewing and analyzing your Facebook performance can help you understand what’s working well and what needs improvement. Because if it can’t be measured, it can’t be managed. 12 best Facebook analytics tools for 2025 Trying to figure out how to measure your content’s performance on Facebook? Here’s a quick run-down of the top Facebook analytics tools available, starting with our personal fave. 1. Hootsuite Sure, we’re a little biased. But with so many helpful features, it’s kind of impossible not to include Hootsuite’s analytics tools here. Between the customizable dashboards, intuitive benchmarking tools, and robust audience analysis features, Hootsuite makes it easy to share insights with your team and impress stakeholders with smart analytics reports. And because the Hootsuite dashboard connects to all of your social accounts — including Instagram, X, TikTok, Pinterest, LinkedIn and YouTube — you can see all of your social analytics in one place and catch overarching social trends impacting your brand and accounts. Key features: General analytics. Find out where your brand excels — and where you need to improve. Track key metrics like reach, engagement rate, impressions, likes,...

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### How to schedule Instagram posts: 3 best ways for 2025

> Learning the best ways to schedule Instagram posts helps you save time so that you can focus on creating incredible content.

- Published: 2024-12-13
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-schedule-instagram-posts/
- Categories: Strategy
- Tags: Original research, Social media scheduling, Social media tools
- Tags: English
- : pll_wpml_338895
- Network: Instagram

The question here is why you should schedule Instagram posts. Scheduling social media content has tons of important benefits for creators, influencers, and social media managers. On the Instagram app, in particular, creating and scheduling your content in advance allows you to focus on the high-quality images and well-edited videos that thrive there. This is why it is important for you to use an Instagram scheduler. It also allows you to work interrupted for the rest of your workday so you have a chance to tackle responsibilities like community engagement, reporting, analysis, and strategic planning. (And avoid getting up at 3 AM to post content when your international audience is most active. ) Since 38% of all social “teams” are actually just one person, scheduling posts is a critical way to get more out of the very limited number of hours in your day. Here, we break down how you can schedule posts, Stories, Threads, and even Reels – so you can plan and execute effective Instagram campaigns rather than wearing out your thumbs posting on the fly. Key Takeaways Scheduling Instagram posts lets you save time and maintain consistent content, freeing you up for content creation and boosting engagement and content strategy. You can schedule posts directly through Instagram, Meta Business Suite, or Hootsuite, with Hootsuite offering multi-platform management and advanced Instagram scheduling tools. Best Instagram practices include scheduling during peak engagement times, reviewing analytics to optimize posts, and adjusting content schedules when needed. Can you schedule Instagram posts in...

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### Competitive intelligence: How to find insights on social & beyond

> Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing.

- Published: 2024-12-13
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/competitive-intelligence/
- Categories: Experiments, Hootsuite HQ, Strategy
- Tags: English

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Using competitor analysis software to see what your competitors are doing isn’t about copying them. It’s about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. Read on to learn how to use competitive intelligence insights to unlock business decisions that propel your business ahead of the pack. Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. There are four core types of competitive intelligence: market intelligence (market trends and benchmarks), product intelligence (analyzing features and pricing against competitors), competitor intelligence (insights into competitors' strengths, weaknesses, and strategies), and consumer Intelligence (customer demographics, behaviors, and preferences). Social listening can be used as a powerful competitive intelligence tool. It helps businesses track mentions, analyze sentiment, and gather actionable insights from customer conversations and competitor activities on social media. What is competitive intelligence? Competitive intelligence is collecting data and insights about your competitors, industry, market, and customers from multiple sources to create and inform your business policies and strategies. 4 types of competitive intelligence While all information that you gather can be considered competitive business intelligence, it breaks down into four main categories. 1. Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to...

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### How the LinkedIn algorithm works in 2024

> If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.

- Published: 2024-12-09
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/linkedin-algorithm/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_354064
- Network: LinkedIn

The LinkedIn algorithm operates a bit differently than most other social platforms' — it's specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn algorithm is designed to fill user’s feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you'd use for, say, TikTok. New LinkedIn algorithm updates prove that focusing on your own expert knowledge and engaging with your community is more important than ever. Here’s what you need to know to make the algorithm work for you in 2024. What is the LinkedIn algorithm? The LinkedIn algorithm is a recommendation system that selects the posts that each user sees in their feed. The topics, people, and types of posts an individual is most likely to engage with determine what their LinkedIn feed will look like. LinkedIn has over one billion members (and counting). Its algorithm processes billions of posts per day, all to make the newsfeed as interesting and informative as possible for every user. LinkedIn says, “The primary goal of any algorithm is to make the platform enticing so that people spend more time online, ultimately leading to increased revenue from advertising. Therefore, those who create engaging content are indispensable to any algorithm. ” The more time you spend getting to know what works on the platform, the better the algorithm will work for you. That said, LinkedIn is not a platform where you should expect your content to go viral. LinkedIn specifically...

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### X (Twitter)-Marketing 2025: Der ULTIMATIVE Leitfaden

> So geht eine erfolgreiche X (Twitter)-Marketing-Strategie, die das wertige Publikum auf einer der interaktivsten Plattformen der Welt anspricht.

- Published: 2024-12-05
- Modified: 2024-12-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/twitter-marketing/
- Categories: Strategie
- Tags: Social media strategy
- Tags: Deutsch
- : pll_wpml_341177
- Network: Twitter

Marketing auf Twitter (jetzt offiziell X) bleibt für viele Marken eine wichtige Strategie, obwohl einige der großen Player die Plattform 2023 verlassen haben. Twitter ist eine der wenigen Social-Media-Plattformen mit einem vorwiegend männlichen Publikum. Die größte Altersgruppe ist zwischen 25 und 35 Jahre alt. Wenn eure Zielgruppe diese Merkmale aufweist, sollte X (Twitter)-Marketing auf jeden Fall in euren Social-Media-Marketingplan gehören. Selbst wenn eure Zielgruppe nicht in die wichtigsten Twitter-Demografien passt, bieten sich auf der Plattform nützliche Wege zum Engagement. In diesem Beitrag teilen wir Insights von sieben Social-Media-Marketing-Profis und informieren umfassend zu aktuellen Twitter-Marketing-Benchmarks, die euch bei der Entwicklung einer eigenen effektiven Strategie helfen können. Wichtigste Erkenntnisse X (Twitter)-Marketing bedeutet, das soziale Netzwerk zu nutzen, um eine Marke mit einem Mix aus organischen und bezahlten Inhalten zu bewerben. Twitter ist eine der wenigen Social-Media-Plattformen mit einem überwiegend männlichen Publikum, wobei die größte Altersgruppe aus 25- 35-Jährigen besteht. Der Schlüssel zu einer erfolgreichen Twitter-Strategie besteht im Verständnis der eigenen Zielgruppe. Es geht darum, ihren Ton zu treffen und ansprechenden Content zu erstellen, der die Menschen auf der Plattform hält und zur Interaktion anregt: Likes, Kommentare und Retweets. Was ist X (Twitter)-Marketing? X (Twitter)-Marketing bedeutet, das soziale Netzwerk zu nutzen, um eine Marke mit einem Mix aus organischem und bezahltem Social-Media-Content zu bewerben. X ist eine vollständig öffentliche, textorientierte Plattform, auf der es besonders auf Engagement und Interaktion ankommt. Die Strategie für eine erfolgreiche Twitter-Präsenz sieht folglich etwas anders aus, als die Marketingstrategien für andere Social-Media-Plattformen. Affiliate Marketing auf Twitter Affiliate Marketing...

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### Las 14 mejores aplicaciones de redes sociales para marketing en 2025

> ¿Cuáles son las aplicaciones de redes sociales esenciales en 2024? Analizamos las 14 principales aplicaciones según su tamaño y valor.

- Published: 2024-12-04
- Modified: 2024-12-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/10-aplicaciones-de-redes-sociales/
- Categories: Estrategia
- Tags: Social media strategy
- Tags: Español
- : pll_wpml_340967

¿Estás creando una estrategia de marketing en redes sociales y necesitas averiguar qué pueden hacer las numerosas aplicaciones de redes sociales para ayudarte a llegar a tu público objetivo? Entonces necesitas saber qué pueden hacer por ti las aplicaciones de redes sociales más populares del mundo. Hacer una lista de las "diez mejores aplicaciones sociales" es tan del año pasado... Hoy te traemos las catorce mejores aplicaciones de redes sociales con un resumen completo, sección de estadísticas, características principales y recursos. Las 14 principales aplicaciones de redes sociales en 2025 1. Facebook El estatus de Facebook como aplicación de redes sociales nunca ha flaqueado. Fue una de las primeras en abrirse camino en este sector (allá por 2004) y desde entonces no ha dejado de evolucionar y experimentar. ¿Es una de las mejores redes sociales? Pues sigue siendo la red social más utilizada en la actualidad. Los profesionales del marketing encontrarán que Facebook es fácil de usar para casi cualquier tipo de estrategia de contenidos. Está configurado para promover contenido de sólo texto, imágenes, vídeos e Historias de corta duración. Usuarios activos mensuales: 3000 millones Redes sociales más populares del mundo en abril de 2024, por número de usuarios activos mensuales (en millones)Fuente: Statista Características principales: Páginas de empresa en Facebook Anuncios en Facebook Estadísticas de Facebook: Casi una quinta parte de los usuarios mundiales de Facebook son hombres de 25 a 34 años. Facebook. com es el tercer sitio web más visitado del mundo. Los usuarios suelen acceder a...

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### Social media crisis communications: 8-step response plan

> When it comes to social media crisis communication, it’s all in the planning. Here’s how to make sure you’re prepared well before issues arise.

- Published: 2024-12-04
- Modified: 2024-12-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-crisis-communication/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_2225819

When crisis strikes, social media is a key communication channel. But whether it be an in-house emergency or a scandal in your industry, preparing well in advance is necessary to avoid a long-term loss of brand trust. That’s why you need a social media crisis communication plan. With actionable tips from Hootsuite’s very own social team, we’re sharing all the need-to-knows in this intuitive guide. Key takeaways Social media is essential for real-time updates and combating misinformation during a crisis — but it can also amplify misinterpretations and backlash. Having a clear strategy ensures your brand communicates effectively while maintaining trust. Preparation is key to managing a social media crisis. Develop a robust plan that includes a social media policy, a dedicated crisis response team, and escalation procedures. Pre-planning enables logical, empathetic responses when emotions run high. Is social media a good channel for crisis communications? Social media crisis communication means using social channels to communicate to followers and the broader public during a brand crisis or local/national emergency. During a crisis, social media can help you: Communicate critical updates in real-time Prevent the spread of misinformation by amplifying official messages Track online sentiment to better understand what people need from your organization But is social media the best channel in times of crisis? Take it from Hootsuite’s Social Marketing Team Lead, Trish Riswick, who says it “ultimately looks better for a brand to post something people can refer to if they catch wind of the news somewhere else. ”...

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### Wealthsimple Foundation’s Leen Li on understanding your audience

> Li shares how understanding your audience can take your campaign to the next level. Get the inside scoop on creating content that connects!

- Published: 2024-12-04
- Modified: 2024-12-30
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/understanding-your-audience/
- Categories: Strategy
- Tags: Content creation, Social media strategy
- Tags: English
- : pll_wpml_3139910

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives... It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play. When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1. 5 million views) are fueled by solid audience research. According to Leen Li, Chair of Wealthsimple Foundation, rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Take the Toronto-based charity’s YouTube venture, Money Master Class, as an example. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit. The result? Over a million combined views and an overwhelmingly positive comments section — because Wealthsimple Foundation knew exactly who they were speaking to. Lucky for us, Li took the time to share Wealthsimple Foundation’s audience research secrets. Keep reading for her expert tips on understanding your audience and actionable steps to help you master the art of reading the (virtual) room. The importance of knowing your audience Sometimes, posting on social media can feel like you’re screaming into the void. Which is why knowing your audience matters: only then will you know who’s hanging out in the void...

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### The Taylor Swift Effect: How these brands went platinum on social

> When the world's biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it?

- Published: 2024-12-03
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/taylor-swift-effect/
- Categories: Strategy
- Tags: Social listening, Social media stats
- Tags: English

Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar's ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact follows. As social ROI pioneers, we decided to measure Swift's impact on how brands are discussed on social media. We used our social listening tools to track the "Taylor Swift Effect" in real time, revealing how these impressive boosts from her devoted fans can transform niche businesses into booming hot spots. Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. Key terms Results refers to the number of individual social media posts that mention a specific keyword. It's not a measure of how many times a keyword was used (e. g. , a post that mentions “Taylor” 5 times is still equal to 1 result). Social media ROI measures the value your business gets from the time, money, and effort you put into social media marketing. It shows if your efforts are helping you reach goals like making sales, growing engagement, or building your brand. Social ROI can be calculated using Hootsuite’s free tool. In social listening,...

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### What is social media engagement? + free engagement calculator

> Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts.

- Published: 2024-12-03
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-engagement/
- Categories: Strategy
- Tags: Calculator, Social media engagement, Social media strategy
- Tags: English
- : pll_wpml_2222450

Social media engagement can be extremely powerful. But with so many platforms, algorithms, trends, and metrics available to marketers, it can also be an elusive beast. How do you know if your engagement strategy is working? Is there a good way to calculate engagement rate? What can you do to improve your social media engagement? In this post, we’ll show you key tactics that successful marketing experts have used to plan, calculate, and improve social media engagement so you can try it for yourself. Key Takeaways Engagement is more than just likes. Social media engagement includes everything from likes and comments to shares, saves, DMs, and mentions. It's a broad measure of how your audience interacts with your content. Engagement gives you insights into what your followers like and don’t like. Pay attention to comments and messages you receive — they can show you what your audience wants more of. Engagement is a two-way street. Don’t just post and disappear! Respond to comments and start conversations. Engaging with your audience helps build stronger relationships and encourages more interaction with your posts. What is engagement on social media? Social media engagement is a measure of all interactions with your social media content. Popular types of engagement include likes, comments, and shares. But those aren’t the only engagement metrics. Social media engagement can include: Shares or retweets Comments Likes and reactions Followers and audience growth Click-throughs Saves DMs Mentions (either tagged or untagged) Using branded hashtags Looking for an example of social...

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### 40 social media post ideas when you’re fresh out of inspiration

> This list of engaging social media post ideas will help you out the next time you need to beat that dreaded writer’s block.

- Published: 2024-12-03
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/content-idea-cheat-sheet/
- Categories: Strategy
- Tags: Content creation
- Tags: English
- : pll_wpml_344133

Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Those things may have gotten you noticed a few years ago, but not anymore. With over 5 billion social media users (that’s nearly two-thirds of the world population), social media has become more crowded than ever. This means you have to be more creative to stand out amongst the competition. It’s not enough to post regularly, master Reels transitions, join TikTok, or follow what everyone else is doing. To grow this year, brands need to be original, likable, and useful. We’ve put together 40 creative social media post ideas to help you reach your target audience and build your online presence. 40 original social media post ideas Discover 40 social media content ideas that can help you increase your online reach, resonate with your audience, and improve your social media strategy. Complete with examples and ways to use each idea; start browsing to gather content creation inspiration below. 1. Share educational information One of the best ways to use your brand’s social media platforms is to provide educational content for your target audience. Teach them about your industry, tell them how to make the most of your product, or simply offer relevant content and useful information. Here’s a great example of what this could look like from marketing agency NoGood. The brand has created an educational video talking about why marketing jingles work so well. Consider what your target audience would like to learn about your business and create...

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### Social media measurement: 15 key insights and how to get them

> Find out how social measurement can drive real results for your business when you use the right metrics and tools.

- Published: 2024-12-03
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-measurement/
- Categories: Strategy
- Tags: Social media analytics
- Tags: English

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we'll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Through smart measurement, you can uncover audience demographics, competitive benchmarks, and content trends. Effective social measurement requires setting clear goals, selecting relevant metrics and using the right tool. On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. What is social media measurement? Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Regular measurement and analysis allow you to understand your audience and improve your results over time. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. You can gain valuable insights into your own brand, your competitors, and your audience. What can social media measurement tell you about your brand? Audience insights Social media measurement reveals a lot about your audience. On the surface level, it’s useful for understanding the basic demographics of the people who are most interested in your brand. Social media analytics tools provide basic information about your audience, like: age, gender, location, language, and so on. All of this...

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### Les 14 meilleures applications de médias sociaux pour les marketeurs en 2025

> Quelles applications de médias sociaux devriez-vous connaître en 2025 ? Découvrez les 14 meilleures applis par taille et valeur.

- Published: 2024-12-03
- Modified: 2024-12-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/applications-de-medias-sociaux-pour-marketeurs/
- Categories: Stratégie
- Tags: Social media strategy
- Tags: Français
- : pll_wpml_340967

Si vous élaborez une stratégie de marketing pour les réseaux sociaux et cherchez à savoir comment toutes ces applications de médias sociaux peuvent vous aider à atteindre votre public cible, cet article est fait pour vous ! Nous vous y présentons en détail les applications de médias sociaux les plus populaires au monde. Fini le « top 10 des applications de médias sociaux », c’est tellement démodé ! Nous vous présentons ci-dessous les quatorze meilleures applications de médias sociaux en vous donnant un aperçu complet, des statistiques, leurs principales fonctionnalités et des ressources supplémentaires. Les 14 meilleures applications de médias sociaux 1. Facebook Facebook est considéré comme le mastodonte des réseaux sociaux et ce statut n’a jamais vacillé. Facebook est véritablement un pionnier du secteur. Depuis sa création en 2004, ce réseau social ne cesse d’évoluer et d’expérimenter. S’agit-il de l’un des meilleurs sites de médias sociaux ? Peut-être. En tout cas, il reste le réseau social le plus utilisé de nos jours. Pour les marketeurs, Facebook est facile à utiliser quelle que soit la stratégie de contenu adoptée. Cette plateforme est destinée à promouvoir les publications textuelles, les images, les vidéos et les stories à durée de vie limitée. Utilisateurs actifs mensuels : 3 milliards Classement des réseaux sociaux les plus populaires dans le monde en avril 2024, selon le nombre d’utilisateurs actifs mensuels (en millions)Source : Statista Fonctionnalités principales : Page Facebook professionnelle Publicités Facebook Statistiques sur Facebook : Près d'un cinquième des utilisateurs de Facebook dans le monde  sont des...

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### ¿Con qué frecuencia debe publicar una empresa en redes sociales en 2025? [Datos de 2024]

> La respuesta a "¿con qué frecuencia publicar en redes sociales?" depende de la plataforma, y de hacer algunas pruebas en tus propias cuentas.

- Published: 2024-12-02
- Modified: 2024-12-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/con-que-frecuencia-publicar-en-redes-sociales/
- Categories: Estrategia
- Tags: Social media scheduling, Social media strategy
- Tags: Español
- : pll_wpml_2770518

Es la pregunta que ha provocado miles de noches de insomnio: "¿Con qué frecuencia debe publicar una empresa en redes sociales? " Por supuesto, como todo lo que vale la pena saber, no hay una respuesta sencilla a esta pregunta. Las plataformas de redes sociales actualizan constantemente sus algoritmos, agregan nuevas funciones y cambian las reglas de interacción. Lo que funcionó el año pasado puede no funcionar este año, y lo que funciona hoy puede volverse obsoleto mañana. Analizamos la investigación y consultamos a nuestro equipo de redes sociales y a algunos expertos externos para obtener información que nos permita descubrir la cantidad ideal de veces al día (o a la semana) que se debe publicar en cada plataforma. Con qué frecuencia publicar en redes sociales en 2025 ¿Te preguntas con qué frecuencia debes publicar en las redes sociales para empresas en 2024? Si bien cada canal tiene sus propias especificaciones, tener una presencia permanente es generalmente tu boleto al éxito en línea. Aquí hay un breve resumen de lo que hemos descubierto: Instagram: Publica entre 3 y 5 veces por semana. Instagram Stories: Publica 2 veces por día. Facebook: Publica entre 1 y 2 veces por día. X (Twitter): Publica entre 2 y 3 veces por día. LinkedIn: Publica entre 1 y 2 veces por día. Threads: Publica entre 2 y 3 veces por día. TikTok: Publica entre 3 y 5 veces por semana. Pinterest: Publica al menos 1 vez por semana. Perfil de Negocio de Google: Publica al...

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### How to manage multiple Instagram accounts stress-free

> Managing multiple Instagram accounts can be scary. What if you post to the wrong account? Here are some tips to make sure you never do.

- Published: 2024-11-28
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/add-manage-multiple-accounts-instagram/
- Categories: Strategy
- Tags: Social media strategy, Social media tools
- Tags: English
- : pll_wpml_339525
- Network: Instagram

Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal and business identities. To manage multiple accounts without a headache, define clear goals for each account and establish a distinct voice and visual identity (using “we are ___ but not ___” statements). Batching content creation and scheduling is essential for efficiency, and tools like Hootsuite can help streamline content planning, analytics, and engagement management across multiple accounts. Seasoned SMMs recommend using a burner account to test posts, keeping FAQs and tags handy, and ensuring all your accounts are secured with two-factor authentication. Battery packs and well-organized drafts also make the day-to-day management of multiple IG accounts less stressful. Why do brands set up multiple Instagram accounts? From dedicated product lines to niche audience segments, there are several reasons why brands create multiple Instagram accounts. Promote specific product lines Like oil and water, sometimes it makes sense to keep things separate. In other words: Giving product lines dedicated Instagram pages lets you create Instagram content specific to each niche audience. Take Adidas, for example. Different sports, like soccer and golf, have their own feeds where the brand spotlights products, athletes, and pop culture references relevant to the sport. View this post on Instagram A post shared by adidas Football (@adidasfootball) Reach regional audiences Think: brands marketing to countries with different languages, cultural interests, or in Netflix’s case — content in general. View this post on Instagram...

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### The 2025 guide to (aesthetic) Pinterest marketing

> Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025.

- Published: 2024-11-28
- Modified: 2024-12-18
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/pinterest-marketing/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3140231
- Network: Pinterest

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. https://twitter. com/MegansStats/status/1778187705027076147 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? With secret tips and tricks from two Pinterest experts, we’re pinning all the details down below. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. Patience is essential, as Pinterest content often gains traction over time rather than immediately. What is Pinterest marketing? Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. “Content from brands doesn’t interrupt on Pinterest — it inspires. ” — Pinterest According to Pinterest Business, social media marketers...

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### Social media audit: Simple steps + free templates

> A social media audit is the best way to review and improve any social marketing strategy. Our free checklist and template make it easy.

- Published: 2024-11-28
- Modified: 2024-12-19
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-audit/
- Categories: Strategy
- Tags: Social media analytics, Template
- Tags: English
- : pll_wpml_66427

Key Takeaways Social media audits identify the strengths of your social strategy and highlight areas for improvement. When measuring your performance, consider key metrics like engagement rate, post frequency, and audience size. Use your audit to confirm that all social profiles align with your brand’s style and guidelines. Compare your performance against competitors to identify benchmarks and opportunities. Hootsuite's free social media audit templates can help you run a faster, more efficient audit. What is a social media audit? A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance. Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps. What can a social media audit tell you? After a thorough social media audit, you’ll have all the information you need to optimize your social media marketing strategy, including: Your most effective platforms What your target audience wants to see on each network Who your audience is (demographics and more) What's helping grow your audience (and what's not) How each platform contributes to your goals Which new ideas will help you grow Where to focus your attention next Free social media audit template + checklist Ready to get started? Use our handy social media audit checklist and make sure you don't miss a single step. If you're ready to get into the audit (or want your own version of this checklist), download the free audit templates below: How to perform a social media...

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### 21 Instagram best practices for ads and organic content [2025]

> Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2025.

- Published: 2024-11-27
- Modified: 2024-12-30
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-best-practices/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_2225650
- Network: Instagram

Go beyond the obvious Instagram best practices (like posting consistently, engaging your audience, and prioritizing video) with these deep cuts to get the most out of Instagram. These Instagram best practices are actionable for all types of creators and organizations wanting to make the most of Instagram’s new features. 17 general Instagram best practices for 2025 1. Post 1-2 Stories per day Our Instagram Stories experiment found posting 1-2 Stories per day received better engagement than posting five or more per day. Focus on making engaging content, for Stories and elsewhere. Be authentic and growth will follow. Source: @homesalivepets on Instagram Not sure what to share? 62% of social marketers are already using social listening to align content with their audience’s interests. As Natalie Barber, Social Media Specialist at Grand Canyon University, says, “Insights from listening help us look at our scheduled content with a new perspective. ” Check out how Hootsuite’s easy-to-use social listening scans over two billion sources—including websites, podcasts, and more—to power your social growth: https://www. youtube. com/watch? v=DGG9_4_VnQQ Who this is for: Everyone. Try this strategy Add stickers: Promote engagement by using interactive elements, like links, notification reminders, or the new Reveal and Cutout stickers. Use hashtags: Having a few hashtags in your Story increases reach. 2. Use Instagram Story Notes Source: @wearejrg on Instagram Story Notes is a new feature where you can post a text note up to 60 characters long to your Stories. This shows up at the top of inbox feeds and...

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### How to get verified on TikTok: 8 tips for 2025

> If you want to get verified on TikTok, the application is the easy part. Making sure your request is approved will be a little trickier.

- Published: 2024-11-27
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-get-verified-on-tiktok/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_2771433
- Network: TikTok

If you’re using TikTok to build your personal brand or business, it’s worth figuring out how to get verified on TikTok. After all, the social media app has over 1. 5 billion active users a month. That’s a huge potential audience to get in front of. Verified TikTok accounts benefit from brand protection and extra street cred. A blue check verification badge is basically a stamp of approval from TikTok and helps you stand out in users’ feeds. To find out the best ways to help you get verified, we interviewed Marissa Mast, Social Media Consultant. Keep reading for all of her expert tips below. What is TikTok verification? Like other social platforms, getting verified on TikTok means having a blue checkmark on your account. The checkmark signifies that TikTok has confirmed that the account belongs to the business or figure it represents. Verification badges are displayed beside an account’s name on profile pages, feeds, comments, and search results. Source: @tiktok TikTok verification is usually reserved for celebrities, brands, non-profits, and public figures, as they’re often the biggest targets for impersonation. However, you don’t need to be extremely famous to get verified on TikTok — many accounts of all sizes have earned the verification badge. Source: @take3 Read on to learn the essential tips for getting verified on TikTok, or watch this tutorial: https://www. youtube. com/watch? v=XXGkJm-hCBg 5 requirements to get verified on TikTok According to TikTok, there are five criteria that you must fulfill before they consider your verification...

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### 13 top social listening tools: Plus tips for better insights

> Find out what your audience thinks about your business and turn mentions into actionable insights with the right social listening tool.

- Published: 2024-11-27
- Modified: 2025-01-07
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-listening-tools/
- Categories: Strategy
- Tags: Social media tools
- Tags: English
- : pll_wpml_3129840

Social listening tools are among the most important for any social media marketer to master. Simply put, they provide a vast amount of real-time data about your brand reputation, audience, and competitors. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening platform to monitor brand mentions to track the details that matter most to your brand, and the information comes directly to your finger tips. Here, we break down 13 of the best social media listening tools so you can choose the one that best suits your current needs. But first, let’s start by clarifying exactly what we mean when discussing social listening... What are social listening tools? Social listening tools search across multiple social platforms and compile all relevant social data in one location so you can get the full picture of what people are saying in just one screen. What is social listening? Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research. Social listening works by tracking mentions of your brand (both tagged and untagged) and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get actionable insights into the social media conversations around your industry and brand. One of the greatest benefits...

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### Social listening as an OSINT tool: 2025 guide for government

> Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks.

- Published: 2024-11-26
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/osint-tools/
- Categories: Strategy
- Tags: Social listening, Social media strategy, Social media tools
- Tags: English
- : pll_wpml_3139990

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. What is OSINT? Before we dive in, let’s nail down an OSINT meaning. OSINT (open source intelligence) is the process of gathering information from public sources. Then, you analyze it to understand and predict trends, global events, shifts in public opinion, and potential threats. OSINT can be used for good or for evil. For instance, information security professionals can use open-source intelligence tools to identify and address vulnerabilities. On the flip side, hackers and other bad actors can use the same tools to take advantage of those vulnerabilities. In this post, we’ll talk about how governments and public sector agencies can use OSINT to do better work while preventing cyber attacks. We’re here to talk about ethical uses of OSINT. That means respecting privacy, protecting data, and complying with legal frameworks like GDPR. Common OSINT sources We all have digital footprints, and they’re often much larger than we realize. OSINT sources include all the places we (or organizations we deal with) share or store public information. Common OSINT sources include: Search engines like Yahoo, Bing, and Google – including regular Google search and “Google dorks” Social media Discussion boards and forums Blogs Company and agency web pages Cached info in repositories like...

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### The 15 social media trends that will shape your 2025 strategy

> With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2025?

- Published: 2024-11-26
- Modified: 2024-12-18
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-trends/
- Categories: Strategy
- Tags: Social media strategy, Social media trends
- Tags: English
- : pll_wpml_2222168

No time to read? Check out the audio version of this post. Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. 1. AI is a permanent part of the social landscape ChatGPT’s launch in late 2022 may have signaled the start of the AI revolution, but AI adoption only kicked into high gear in 2024. These days, social media platforms and marketers are embracing AI to streamline content creation and inform, inspire, and refine every part of the process. Social platforms, in particular, are leading the charge with some impressive AI-driven releases — and we’re pretty sure this is just the beginning. Meta’s AI, launched in the spring of this year, offers everything from content suggestions for creators to real-time answers to customer questions. It can even generate tailored replies and insights during conversations, making it a powerful tool for both customer service and community engagement. LinkedIn, meanwhile, creates collaborative articles by pairing AI-generated topic suggestions with contributions from relevant LinkedIn members. The resulting articles benefit both the...

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### The 9 Instagram metrics you need to track in 2025

> Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact.

- Published: 2024-11-25
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-metrics/
- Categories: Strategy
- Tags: Social media analytics, Social media stats
- Tags: English
- : pll_wpml_3116321
- Network: Instagram

Instagram metrics are data points that give you insight into your Instagram account’s performance. They provide information about your followers, your posts, and the impact of your Instagram marketing efforts. Some metrics are specific to individual posts (such as comments and likes), while others track overall account performance (like follower count and engagement rate). Instagram metrics are important because they help you understand what’s working on the platform and what isn’t. By tracking these key indicators, you can adjust your strategy to improve results, attract more followers, and ultimately achieve your business KPIs. 9 most important Instagram metrics for 2025 Want to make sure that you're focusing on the metrics that actually move the needle for your business? Here's where to start. Scroll down for more detailed definitions, benchmarks, and tips for tracking these key metrics. 1. Follower growth rate Follower growth rate shows how quickly your Instagram account is gaining or losing followers. This important metric shows you how well your Instagram content strategy is performing and whether your target audience is engaged with your brand. While followers might be touted as a vanity metric, your follower growth rate is a good indicator of whether your Instagram marketing campaigns are working. If you’re seeing a steady increase in followers, new people will likely discover and engage with your brand. While the exact number of followers you have is less important, the rate at which that number changes is a good metric to track. When tracking follower growth rate, be...

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### 6 brand safety best practices to inform your 2025 marketing plan

> Protecting your brand's online reputation means getting proactive about brand safety, especially when it comes to social media.

- Published: 2024-11-25
- Modified: 2024-12-24
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/brand-safety/
- Categories: Strategy
- Tags: Social listening, Social media strategy
- Tags: English
- : pll_wpml_3121194

The online world can be a scary place. Brands need to understand the lurking threats alongside the many opportunities. Here’s your guide to brand safety in 2025. What is brand safety? Brand safety is a set of practices that aim to ensure that a brand is not associated with inappropriate content that could damage its reputation. This is essential to maintain audience trust. Brand safety measures are most often discussed in the context of the digital advertising ecosystem – specifically ad placement. But in a broader sense, they also apply to all organic types of content in digital media. Brand safety guidelines ensure that your content aligns with relevant regulations, advertising standards, and audience expectations to prevent a brand crisis. Who decides what is “safe” or “unsafe”? Before executing a brand safety strategy, you’ll need to know your brand’s risk tolerance. Some topics, like pornography, terrorism, and misinformation, are obvious no-gos for content creation and ad placement. The Global Alliance for Responsible Media (GARM) refers to avoiding these types of topics as the “brand safety floor. ” The ad tech industry has a generally accepted “dirty dozen” list of content categories to avoid for brand safety. For the most part, it aligns with GARM. The Interactive Advertising Bureau (IAB) added a 13th category to round out the list: Military conflict Obscenity Drugs Tobacco Adult Arms Crime Death/injury Online piracy Hate speech Terrorism Spam/harmful sites Fake news This entire list may not make sense for all brands. A vaping brand, for...

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### 13 best hashtag tools for analytics, tracking, and more

> Here are the best hashtag analytics tools that will help you research, analyze, and track to make sure that they're adding to your strategy.

- Published: 2024-11-21
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/hashtag-analytics/
- Categories: Strategy
- Tags: Social media analytics, Social media strategy
- Tags: English
- : pll_wpml_3131514

What are hashtag analytics? Hashtag analytics are data that provide information about hashtag performance on social networks. This can include both branded hashtags and generic hashtags. The idea is to see how hashtag use impacts the discoverability and results of your social posts. You might find that posts with hashtags perform better than those without. Or you might find that the number of hashtags you use impacts your results. And, of course, which hashtags you use – and how well they correlate to the content you’re actually posting – will affect how your content is discovered. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. 13 best hashtag tools for 2024 Hashtag analytics tools 1. Hootsuite Analytics The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You’ll also see a trending hashtag set that you can copy and paste. Or, just click Publish a post with hashtags to go straight to composer, with the hashtag set already in your post. 2. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social media platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like brand mentions,...

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### Viral marketing: Is there a recipe for going viral in 2025?

> Learn whether viral marketing will still be relevant in 2025, and how to tackle the “make it go viral” request from your boss.

- Published: 2024-11-21
- Modified: 2024-11-21
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/viral-marketing/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139899

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Make us go viral. But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report, attitudes toward ‘going viral’ have soured. Hootsuite's 2025 Social Trends Report The question is, is viral marketing still the ticket to social media stardom in the last bit of this quarter-century? And how do you tackle the inevitable request from your boss? With insights (and hot takes) from marketing experts, we’re breaking it all down below. What is viral marketing? Viral marketing is a strategy that aims to create content worth sharing. Once it ‘goes viral,’ the goal is rapid, organic spread from person to person through social networks. Going viral is highly desirable because it’s a cost-effective way to quickly expand your reach. When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. Super viral content can even get you coverage in traditional media, expanding your reach even further. A very brief history of ‘going viral’ When word-of-mouth marketing went digital in the late 90s, internet goers everywhere witnessed the true meaning of “the snowball effect. ” From the rapid spread of...

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### 20 Instagram trends you need to know in 2025

> Check out the latest Instagram trends that’ll level up your social strategy and help you stand out from the crowd – all while having fun!

- Published: 2024-11-21
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/instagram-trends/
- Categories: Strategy
- Tags: Social media trends
- Tags: English
- : pll_wpml_2226633
- Network: Instagram

Blink, and you might miss an Instagram trend: keeping up with what’s hot on this 2 billion monthly user app could be a full-time job. Or, you could read all about top trends, new Instagram features, expert advice, and the best way to stay relevant with content creation tips and content strategy insights, right here. Because with the right social media strategy, you can stay on top of the hype and leverage the functionality of Instagram’s latest updates come 2025. 20 Instagram trends to keep an eye on in 2025 1. Boost engagement with bigger carousels Instagram carousels are great for engagement, and now, you can add up to 20 images and photos per IG carousel. It’s a great opportunity for photo dumps and storytelling (the latter is exemplified in the apartment tour below). Carousels are irresistibly scrollable. Source: @_misterw_ Top takeaways for marketers: Instagram now allows up to 20 photos and videos per carousel post (that’s 20 opportunities to engage your audience! ). Make your carousel Instagram content thoughtful and diverse — if the first few images in your carousel are too similar, you’ll likely lose the interest of your target audience. Try posting a photo dump that embraces the more imperfect, blurry, or messy photos. It shows your brand's authentic, fun side and helps your audience better connect with you. 2. Give trending audio a go Using trending audio for your Instagram Reels (or feed posts — more on that later) is a great way to embrace what’s popular and increase your...

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### Short form vs long form content: Which do audiences prefer?

> Deciding between short form vs long form content? Find out which format drives more engagement and conversion for your brand.

- Published: 2024-11-21
- Modified: 2024-12-23
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/short-form-vs-long-form/
- Categories: Strategy
- Tags: Content creation, Social media strategy
- Tags: English
- : pll_wpml_3139753

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today? ) long form content can really dig into a subject (and convert social media users into paying customers, too). In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. So go long; we’ll catch you at the end. Key Takeaways What’s the difference? Short form content is quick and easy to consume — think Instagram Reels, or Tweets. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. Know your audience: Whether you go short or long, the key is understanding what your audience wants. Short form grabs quick attention, while long form builds trust and deeper connections. Tailor your content to what your followers prefer. Both have their time to shine: Short form content is perfect for quick engagement and viral moments, but long form gives you the space to dive deep into topics and drive conversation. A balance of both is the sweet spot. What is short form content? Short form content includes videos, photos, or copy that is concise. In other words, a piece of content that can be consumed and understood in a short amount of time. Short form...

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### 15 Social-Media-Trends, die eure Strategie für 2025 prägen werden

> Die Social-Media-Trends-Zyklen drehen sich immer schneller. Die große Frage lautet: Was sollten wir im Jahr 2025 wirklich beachten?

- Published: 2024-11-20
- Modified: 2024-12-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/social-media-trends/
- Categories: Strategie
- Tags: Social media strategy
- Tags: Deutsch
- : pll_wpml_2222168

Willkommen in der Social-Media-Welt 2024, in der Trends binnen Tagen von „frech“ zu „brav“ wechseln. Marken verschieben kreative Grenzen, während die Aufmerksamkeitsspanne des Social-Media-Publikums sinkt. Wirft man dann noch Generative KI, TikTok Shops und die ständig steigende Erwartung, dass sich Social Media positiv auf das Geschäft auswirken soll, in den Topf, wird es selbst versierten Marketern ein bisschen schwindelig. Aber kein Grund zur Panik, Freunde. Wir haben Lösungen. Hier sind die 15 wichtigsten Social-Media-Trends, die ihr kennen müsst, um euch auf das Jahr 2025 vorzubereiten — und praktische Tipps, wie ihr diese für eure Accounts umsetzen könnt. 1. KI ist fester Bestandteil der Social-Media-Landschaft Der Launch von ChatGPT Ende 2022 mag den Beginn der KI-Revolution eingeläutet haben, aber die Akzeptanz von KI nahm erst 2024 richtig Fahrt auf. Heute setzen Social-Media-Plattformen und Marketer auf KI, um die Content-Erstellung zu optimieren und jeden Teil des Prozesses anzuleiten, zu inspirieren und zu verfeinern. Insbesondere Social-Media-Plattformen führen das Feld mit einigen beeindruckenden KI-getriebenen Anwendungen an — und wir sind uns ziemlich sicher, dass dies erst der Anfang ist. Die Meta AI, vorgestellt im Frühjahr dieses Jahres, bietet alles von Content-Vorschlägen für Creators bis hin zu Echtzeit-Antworten auf Kundenfragen. Sie kann sogar maßgeschneiderte Antworten und Insights während Konversationen generieren, was sie zu einem leistungsstarken Tool sowohl für den Kundenservice wie für das Community-Engagement macht. Quelle: LinkedIn LinkedIn stellt unterdessen gemeinsam erarbeitete Artikel bereit, indem man KI-generierte Themenvorschläge mit Beiträgen relevanter LinkedIn-Mitglieder kombiniert. Die daraus entstehenden Beiträge kommen sowohl der Plattform wie ihren Nutzern zugute:...

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### 18 AI-powered content creation tools to simplify your workflow

> AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation.

- Published: 2024-11-20
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-content-creation-tools/
- Categories: Strategy
- Tags: AI, Content creation
- Tags: English
- : pll_wpml_2774833

What are AI content creation tools? AI content creation tools produce text-based or visual content using artificial intelligence (AI) technology based on written prompts. Common examples of AI content creation tools include ChatGPT, Midjourney, Jasper, and, of course, our very own OwlyWriter AI for writing knockout social media post captions in seconds. 10 AI content creation tools that can make your life easier We’ve got 10 AI content creation tools that can help make your job as a social media marketer easier, simplifying your workflow and saving your team valuable time. Let’s walk you through each one and how it can help. 1. OwlyWriter Maybe I’m biased but Hootsuite’s very own OwlyWriter AI is the best AI content creation tool for social media. You enter a prompt, and OwlyWriter gives you winning content, saving you hours of work. It uses text prompts, so how exactly is OwlyWriter different from ChatGPT or other AI copywriting tools? OwlyWriter is built on ChatGPT’s pioneering language model but it also includes all of our winning content formulas that took over 14 years of research to develop. The best AI engine + Hootsuite’s battle-won experience? Uh, yeah, that’s OwlyWriter AI. https://www. youtube. com/watch? v=DVEHWh1XqE0 OwlyWriter can: Write a new social media caption in a specific tone of voice Write a post based on a link (i. e. , a blog post or a product page) Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)...

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### Las 15 tendencias en redes sociales que le darán forma a tu estrategia en 2025

> Las tendencias en redes sociales están cambiando más rápido que nunca. Esto nos lleva a preguntarnos: ¿a qué tendremos que poner atención en 2025?

- Published: 2024-11-20
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/tendencias-en-redes-sociales/
- Categories: Estrategia
- Tags: Social media strategy
- Tags: Español
- : pll_wpml_2222168

Bienvenido a las redes sociales en 2025, donde las tendencias pasan de lo atrevido a lo recatado en cuestión de días. Las marcas empujan los límites de la creatividad al tiempo que la atención de las audiencias en redes sociales continúa disminuyendo. Si a esto le sumamos la inteligencia artificial generativa, TikTok Shops y la expectativa creciente de que las redes sociales deben impulsar el impacto comercial de las empresas, no resulta sorprendente que hasta los mercadólogos más experimentados se sientan abrumados. Pero no debe cundir el pánico. Estamos aquí para ofrecerte soluciones. A continuación te presentamos las 15 tendencias en redes sociales que debes conocer para triunfar en 2025, así como consejos prácticos para aplicarlas en tus cuentas. 1. La IA ya es un componente permanente del panorama social El lanzamiento de ChatGPT a finales de 2022 marcó el inicio de la revolución de la inteligencia artificial, aunque la adopción de esta tecnología realmente tomó más fuerza en 2024. Hoy día, las plataformas de redes sociales y los profesionales del marketing están aprovechando la IA para optimizar la creación de contenido y perfeccionar cada etapa del proceso. En particular, las redes sociales están liderando este cambio con soluciones innovadoras impulsadas por la IA... y estamos seguros de que esto es apenas el comienzo. La IA de Meta, lanzada en primavera de este año, ofrece desde sugerencias de contenido para creadores, hasta respuestas en tiempo real a las preguntas de los clientes. Incluso, puede generar respuestas personalizadas durante las conversaciones....

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### Les 15 tendances des médias sociaux qui façonneront votre stratégie en 2025

> Les tendances des réseaux sociaux évoluent plus vite que jamais, mais qu'est-ce qui vaut vraiment notre attention en 2025 ?

- Published: 2024-11-19
- Modified: 2025-01-09
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/tendances-des-reseaux-sociaux/
- Categories: Stratégie
- Tags: Social media strategy
- Tags: Français
- : pll_wpml_2222168
- Network: Facebook, Instagram, LinkedIn, Twitter

Bienvenue dans le monde des tendances des réseaux sociaux, où les tendances passent du coq à l’âne en quelques jours. Avec la baisse généralisée de l’attention des consommateurs, les marques sont obligées de déployer toute leur inventivité pour obtenir ne serait-ce qu’un peu de visibilité. Ajoutez à cela l’omniprésence de l’IA générative, l’arrivée des TikTok Shops et les attentes démesurées en matière d’impact commercial, et vous comprendrez que même le plus brillant marketeur ne sait plus où donner de la tête sur les réseaux sociaux. Mais n’ayez crainte : nous avons des solutions. Vous trouverez ci-dessous les 15 tendances des médias sociaux à connaître à l’approche de 2025, ainsi que des conseils pratiques pour les mettre en place. 1. L’IA est une composante incontournable des médias sociaux Le lancement de ChatGPT fin 2022 a peut-être marqué le début d’une nouvelle ère, mais l’adoption générale de l’IA n’est passée à la vitesse supérieure qu’en 2024. Les plateformes de médias sociaux et les marketeurs utilisent désormais l’IA pour rationaliser leur création de contenu et guider, inspirer et affiner chaque partie du processus. Les réseaux sociaux sont à l’avant-garde du mouvement et proposent des fonctionnalités IA tout à fait impressionnantes - et nous sommes convaincus que ce n’est qu’un début. L’IA de Meta, lancée au printemps de cette année, est sur tous les fronts, offrant des suggestions de contenu pour les créateurs et des réponses en temps réel aux questions des clients. Elle peut même générer des réponses et des informations personnalisées pendant une...

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### 21 of the best social media analytics tools for 2025

> Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools!

- Published: 2024-11-15
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-analytics-tools/
- Categories: Strategy
- Tags: Social media analytics, Social media tools
- Tags: English
- : pll_wpml_3139030

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here. ) You can set up custom dashboards that give you an overview of your most important KPIs...

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### How to create and use Instagram Broadcast Channels

> Broadcast channels are a public, one-way communication tool for creators to message their followers on Meta's platforms.

- Published: 2024-11-14
- Modified: 2024-11-14
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/broadcast-channels/
- Categories: Strategy
- Tags: Content creation, Content creators
- Tags: English
- : pll_wpml_3125621

Do you need to blast out information to your followers but don’t feel like going live? (Maybe you haven’t brushed your hair today, no judgment. ) Then, Instagram broadcast channels are for you. In this article, we’ll answer, "What is a broadcast channel on Instagram? " We will also cover how broadcast channels work, how to join and create them, and how they can help content creators and social media managers connect with their audiences. Key Takeaways Get your message seen. Broadcast channels make sure your updates don’t get lost in the feed. They send notifications directly to followers, giving your news, announcements, or updates prime visibility. Engage easily with feedback. Through quick polls and emoji reactions, you can instantly gauge what your audience thinks about your latest idea, product, or trend, helping you keep your content relevant and audience-focused. Keep it casual, skip the pressure. Unlike going live, broadcast channels let you share updates in a laid-back, low-stress way. No need to be camera-ready—just post whenever, however, you want. Create an exclusive vibe. By sharing behind-the-scenes looks and exclusive content, you can build a loyal, engaged community that feels like they’re getting special insider access. What are broadcast channels on Instagram? Broadcast channels are a public, one-to-many messaging tool for creators to engage with their followers directly, according to Instagram. Broadcast channels can blast out news, updates, thoughts, or insights to the public using text, photos, videos, voice notes, and polls on Instagram. They're different from Instagram Stories and...

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### Die beste Zeit, um auf TikTok zu posten: Daten aus 2024 für 6 Branchen

> Die beste Zeit, um auf TikTok zu posten, variiert nach Branche und Tag. Stellt mit diesen Empfehlungen sicher, dass eure Videos gesehen werden

- Published: 2024-11-13
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/besten-zeiten-um-auf-tiktok-zu-posten/
- Categories: Strategie
- Tags: Social media analytics, Social media scheduling
- Tags: Deutsch
- : pll_wpml_2771428
- Network: TikTok

Wichtige Erkenntnisse Optimale Posting-Zeiten nutzen: Analysen zeigen, dass bestimmte Wochentage und Uhrzeiten besonders geeignet sind, um auf TikTok zu posten. Beispielsweise ist Donnerstag um 19 Uhr eine der besten Zeiten für maximales Engagement. Zielgruppenanalyse durchführen: Um die besten Posting-Zeiten für Ihre spezifische Zielgruppe zu ermitteln, sollten Sie deren Aktivitätsmuster untersuchen. Beachten Sie dabei Faktoren wie Zeitzonen und typische Online-Zeiten Ihrer Follower. Regelmäßige Performance-Überwachung: Beobachten Sie kontinuierlich die Performance Ihrer Beiträge, um Muster zu erkennen und Ihre Posting-Strategie entsprechend anzupassen. Tools wie Hootsuite können dabei helfen, personalisierte Empfehlungen für optimale Posting-Zeiten zu geben. Content-Planung mit Kalender: Erstellen Sie einen Content-Kalender, um Ihre Beiträge im Voraus zu planen und sicherzustellen, dass Sie zu den optimalen Zeiten posten. Dies hilft, konsistenten und relevanten Content bereitzustellen. Flexibilität bewahren: Obwohl allgemeine Empfehlungen hilfreich sind, ist es wichtig, flexibel zu bleiben und Ihre Strategie basierend auf den spezifischen Reaktionen und dem Verhalten Ihrer Zielgruppe anzupassen. Was für eine Marke funktioniert, muss nicht zwangsläufig für eine andere gelten. Wann ist die beste Zeit, um auf TikTok zu posten? Erreicht ihr mit Beiträgen zu einer bestimmten Zeit oder an einem bestimmten Wochentag mehr Menschen mit eurem Content? Hilft ein perfekter Posting-Plan dabei, die Engagement-Rate zu steigern? Wir haben Daten gesammelt, die diese Fragen beantworten.   Lest weiter und erfahrt, wann ihr auf TikTok posten solltet, um sicherzustellen, dass eure Inhalte vom Algorithmus berücksichtigt werden und ihr die richtigen Personen erreicht... . oder, für eine kurze Zusammenfassung, erfahren Sie in 4 Minuten, wie Sie den für Sie besten Zeitpunkt...

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### Comment utiliser les Stories Instagram : 14 astuces pour réellement tirer profit de vos Stories Insta

> Apprenez comment utiliser les Stories Instagram et découvrez nos astuces pour vous démarquer de la concurrence.

- Published: 2024-11-12
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/comment-utiliser-stories-instagram/
- Categories: Stratégie
- Tags: Content creation, Social media strategy
- Tags: Français
- : pll_wpml_344697
- Network: Instagram

Consulter des feeds à longueur de journée n’est pas votre truc ? Vous aimez les stickers et les GIF ? Ou peut-être souhaitez-vous simplement rester au courant des tendances ? Dans tous ces cas de figure, les Stories Instagram sont faites pour vous. Les Stories Instagram disposent de toutes sortes de fonctionnalités intégrées, mais ces dernières sont parfois difficiles à localiser dans l’application (et encore plus complexes à utiliser). Cet article a pour but de vous initier aux fonctionnalités de base des Stories Insta, de vous expliquer leur fonctionnement et de vous donner de précieux conseils pour les utiliser au maximum de leur potentiel. Nous répondrons à des questions telles que : Comment fonctionnent les Stories sur Instagram ? Quelles sont les règles à respecter en matière de Story Instagram ? Vous y trouverez également un mode d’emploi des Stories Instagram. Suivez nos conseils pour exploiter au maximum les nombreuses possibilités des Stories sur Insta ! Qu’est-ce qu’une Story Instagram ? Les Stories Instagram sont des photos et vidéos verticales qui disparaissent après 24 heures. Elles se trouvent en haut de l’application et non dans le feed principal. En quoi les Stories Instagram peuvent-elles vous servir ? Eh bien, les Stories Insta sont plutôt populaires, puisqu’elles regroupent environ 500 millions d’utilisateurs actifs quotidiens. Cela représente presque un tiers de l’audience totale d’Instagram. Les Stories peuvent inclure des outils interactifs tels que des stickers, des sondages et des filtres AR pour rendre votre contenu plus percutant. Vous trouverez ci-dessous nos conseils pour tirer le meilleur parti possible de...

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### Todo sobre las historias de Instagram: consejos y trucos prácticos

> Aprende los conceptos básicos sobre las historias de Instagram con algunos de nuestros consejos y trucos favoritos para ayudarte a destacar.

- Published: 2024-11-11
- Modified: 2024-11-12
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/historias-de-instagram/
- Categories: Estrategia
- Tags: Content creation, Social media strategy
- Tags: Español
- : pll_wpml_344697
- Network: Instagram

¿Le tienes miedo al compromiso del feed? ¿Te encantan los stickers y los gifs? O tal vez eres un profesional de marketing o un creador de contenido súper inteligente y encantador. Entonces, las historias de Instagram Stories son definitivamente para ti. Las Instagram Stories o historias de Instagram tienen todo tipo de herramientas y funcionalidades integradas. Pero pueden ser difíciles de encontrar y aún más difíciles de usar. Sigue leyendo para aprender todo lo que necesitas saber sobre cómo usar las historias de Instagram, desde la navegación y las funciones básicas hasta consejos creativos para usuarios comerciales. Responderemos preguntas sobre las historias de Instagram como: ¿Cómo funcionan las historias en Instagram? ¿Cuáles son las pautas de las historias de Instagram que necesito saber? También te daremos una guía general de "cómo usar las historias de Instagram". ¡Aprovechemos al máximo el poderoso espacio en la parte superior de la aplicación! ¿Qué son las historias de Instagram? Las historias de Instagram (Instagram Stories) son fotos y videos verticales que desaparecen después de 24 horas. Aparecen en la parte superior de la interfaz de la aplicación de Instagram en lugar de en el feed de noticias. ¿Qué hace una historia de Instagram por mí, te preguntarás? Bueno, las historias de Instagram son bastante populares, con aproximadamente 500 millones de usuarios activos diarios de historias de Instagram. Eso es aproximadamente 1/3 de la audiencia total de Instagram que potencialmente puede ver tu contenido. Las historias pueden incluir herramientas interactivas como stickers, encuestas y filtros...

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### The best time to post on TikTok: 2024 data for 6 industries

> The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen.

- Published: 2024-11-07
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/best-time-to-post-on-tiktok/
- Categories: Strategy
- Tags: Original research, Social media analytics, Social media scheduling
- Tags: English
- : pll_wpml_2771428
- Network: TikTok

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? We’ve done the research for you and collected data that answers these questions. Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people... ... or, for a TL;DR version, find out how to pinpoint your unique best posting time in 4 minutes: https://www. youtube. com/watch? v=ldqxKXGjRFQ&t=1s Is there a best time to post on TikTok? Yes and no. TikTok does a great job of serving each user a highly personalized mix of content on the app’s main interface, the For You page. But usually, videos suggested on the For You page are no older than a couple of days. For best results, you’ll want to post to TikTok when your follower activity is high (aka when your audience is most likely to already be scrolling). Finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online. But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that pleases both the TikTok...

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### 17 X (Twitter) tools that will make your job easier in 2025

> With the right Twitter tools on hand, you'll get the most out of your social media marketing strategy.

- Published: 2024-11-07
- Modified: 2025-01-09
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/twitter-tools/
- Categories: Strategy
- Tags: Content creation, Social media tools
- Tags: English
- : pll_wpml_341722
- Network: Twitter

Sure, you can fire out a post on X (Twitter)’s native app, but it’s not enough to grow. You need to use the right Twitter tools to go from basic to bumpin’. These are the 17 X (Twitter) tools—including free ones! —to help grow your X (Twitter) presence right now. What are X (Twitter) tools? Twitter tools are third-party apps or websites you use to manage or improve your Twitter account. The most popular types of X (Twitter) tools Scheduling and publishing tools Analytics and reporting tools Monitoring and social listening tools Search tools Video management tools Content creation tools Influencer management tools Affiliate link tools Brand sentiment analysis tools Ads and promotion tools Trend identification tools Direct messaging and chat tools Lead capturing tools Competitor research tools While we can’t cover all the thousands of Twitter tools out there in this one article, we have included the very best recommendations. What makes a good X (Twitter) tool? “Good” is subjective depending on your preferences, needs, and budget. However, we think these are the most important attributes good Twitter tools have. Time-saving features From basic post scheduling to social listening capabilities and advanced AI tools to create drafts and automate tasks, the best Twitter tools save you time in multiple ways. Extends native X capabilities You don’t need third-party Twitter tools, but they add capabilities the native X (Twitter) tools don’t have. Examples include social listening capabilities, automatic grammar checking, DM and comment auto-replies, custom analytics reports, ads management, and...

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### How to build and nurture brand loyalty: 7 tactics for 2025

> These 7 effective brand loyalty-building tactics will help you turn casual buyers into lifelong advocates — and improve your bottom line.

- Published: 2024-11-07
- Modified: 2024-11-07
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/brand-loyalty/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139653

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. These tactics strengthen relationships, laying the foundation for long-term loyalty. Brand loyalty. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Let’s start with a simple brand loyalty definition. Then we'll dive into how to build brand loyalty that increases lifetime value and improves ROI. What is brand loyalty? Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. The lineup outside the Apple Store to get the latest iPhone the first morning it’s available? That’s brand loyalty in action. Elements of brand loyalty The concept of a “relationship” between a consumer and a brand is a little ethereal. The building blocks of that relationship are easier to wrap your head around (and to measure). Researchers Latif et al. provide a simple conceptual framework for brand loyalty based on four elements: Familiarity. How much awareness people have of your brand identity (also known as brand awareness). Satisfaction. Early positive...

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### How to use Google Analytics 4 to track social media performance

> With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer.

- Published: 2024-11-07
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/tracking-social-media-in-google-analytics/
- Categories: Strategy
- Tags: Social media analytics, Social media strategy
- Tags: English
- : pll_wpml_335699
- Network: Google

Google Analytics is a critical tool for any social media marketer. Whether you want to see which social posts drive traffic to your website, which pages users visit, or which social campaigns generate conversions, insights in Google Analytics 4 (GA4) are an important resource to help you prove social ROI. If you’re ready to step up your reporting, we’ve got you covered with a breakdown on how to use Google Analytics 4, plus, we tapped Hootsuite’s very own Social and Influencer Strategist, Eileen Kwok, on her expert tips to get the most out of GA4. Key Takeaways Google Analytics 4 (GA4) is an analytics platform that tracks traffic, user behavior, and conversions—helping you understand how social media is driving results for your business. GA4 helps you see exactly where your website traffic is coming from—whether it’s Instagram, LinkedIn, or Facebook. This lets you tailor your content strategy to the platforms that are bringing in the most traffic and conversions. One of the biggest benefits of GA4 is its ability to show how your social media efforts contribute to business goals. With conversion tracking, you can directly tie traffic and leads to specific social campaigns, making it easier to prove your ROI to leadership What is Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is a free website analytics dashboard that provides a wealth of insights about your website traffic, engagement, and visitors, including those who find you through social media. If you're a beginner in the world of SEO, GA4...

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### Facebook auto poster: Your step-by-step guide

> A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business.

- Published: 2024-11-07
- Modified: 2024-11-12
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-auto-poster/
- Categories: Strategy
- Tags: Social media scheduling, Social media tools
- Tags: English
- : pll_wpml_2228152
- Network: Facebook

When you spend a lot of time creating posts, managing campaigns, and engaging with followers, the last thing you want to do is spend all your time on the posting process. That’s where a Facebook auto poster comes in. Auto posters allow marketers to schedule paid and organic content in advance. That way, you can streamline your strategy and marketing efforts, and stay on top of your content calendars. Keep reading to learn more about Facebook auto posters, plus expert advice from Breanna Hendry, Social Media Marketing Director of Minky Couture, on how to use them to make your job easier. Key Takeaways A Facebook auto poster is a tool that lets you schedule posts in advance, so your content automatically publishes at the perfect time. No more manual posting—save time and focus on strategy and engagement instead. Posting regularly is key to boosting engagement and reach. With an auto poster, you can stay consistent even during busy seasons. Maximize your reach by posting when your audience is most active. Tools like Hootsuite can help you find the best times to post based on past engagement. What is a Facebook auto poster? A Facebook auto poster is a tool that publishes Facebook posts at a previously scheduled time. There are many Facebook auto posting tools to choose from, along with the option to auto post directly on Facebook. Each has its own features and benefits, but no matter which tool you opt for, make sure it covers three essential features:...

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### How to create a YouTube channel in 2024

> Ready to make the most of short (and long) form video? We'll teach you how to create a YouTube channel and account.

- Published: 2024-11-06
- Modified: 2024-11-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/how-to-create-a-youtube-account-channel/
- Categories: Strategy
- Tags: Social media strategy, Social video
- Tags: English
- : pll_wpml_340683
- Network: YouTube

If you have a YouTube video playing in the background as you read this post, you’re not alone: users watch a staggering 1 billion hours of YouTube content every day. People who have figured out how to create a YouTube channel – and make it successful – are the ones cashing in. With millions of active users and countless opportunities to engage with a new audience, YouTube might just be a great new platform for your brand. Luckily, creating a YouTube channel isn’t difficult. In this article, we’ll walk you through a step-by-step tutorial. And sure, creating a successful YouTube channel is a little more work, but don’t worry: we’ve got you covered there, too. Keep reading! How to set up a new YouTube channel Step 1: Create a Google account YouTube accounts are connected to your Google account (Google is YouTube’s parent company). If you don’t already have a Google account, it’s time to make one. Don’t worry; it’ll just take a couple of minutes. If you already have a Google account, skip to Step 2. Go to http://accounts. google. com/ and tap Create account. Pop in your details and preferred new email address. Done! Step 2: Create a YouTube account Head to YouTube. com and tap Sign In in the top right corner. Select your Google account and enter your password. 3. Add a channel to your account Tap your profile icon in the top right corner and select Create Channel. Oh, and in case you’re wondering how...

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### Leitfaden 2024 zur Ermittlung der perfekten Social-Media-Zielgruppe

> Erfahrt, wie ihr eure Social-Media-Zielgruppe definiert und euch auf die richtigen Plattformen konzentriert, um das Engagement zu verbessern.

- Published: 2024-11-06
- Modified: 2024-11-15
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/social-media-zielgruppe/
- Categories: Strategie
- Tags: Social media strategy
- Tags: Deutsch
- : pll_wpml_3137558

Weltweit liegt die Gesamtzahl der Social-Media-Nutzer derzeit bei etwa 5,17 Milliarden Personen. Zu versuchen, aus dieser enormen Anzahl von Menschen die spezifische Social-Media-Zielgruppe eurer Marke zu ermitteln, ist eine ziemliche Herausforderung. Aber nur wenn ihr wisst, wie eure Zielgruppe aussieht und wonach sie in den Social-Media-Kanälen sucht, könnt ihr euch von der Masse abheben. Wenn ihr diese passgenau eingrenzt, lassen sich sinnvolle Beziehungen zu den Menschen aufbauen, die sich am stärksten für eure Marke interessieren. Wichtige Erkenntnisse Der Begriff „Social-Media-Zielgruppe“ bezieht sich auf die spezifische Gruppe von Personen, die eine Marke in den sozialen Medien erreichen möchte und die durch Merkmale wie Demografie, Interessen und die Phase der Customer Journey definiert wird. Wenn ihr eure Zielgruppe kennt, könnt ihr eure Botschaften und Aktivitäten auf die geeigneten Plattformen konzentrieren, um das Engagement zu verbessern. Mithilfe von Social-Media-Analysen (einschließlich Konkurrenzanalysen und Branchenforschung) lässt sich herausfinden, wer eure Zielgruppe ist, was sie will und wie sie mit Marken interagiert. Auf der Grundlage dieser Informationen könnt ihr Personas definieren und diese auf eure Marketingziele abstimmen. Was ist eine Social-Media-Zielgruppe? Der Name ist Programm. Es handelt sich um die Zielgruppe, die ihr mit eurer Marketingbotschaft in den sozialen Medien ansprechen möchtet. Wenn ihr eure Social-Media-Zielgruppe kennt, könnt ihr: eure Botschaften fokussieren, eure Bemühungen auf die richtigen Plattformen konzentrieren und bedeutungsvolle Beziehungen aufbauen, die euren Social-Media-ROI verbessern. Arten von Social-Media-Zielgruppen Es gibt nicht nur eine richtige Methode, um eure Social-Media-Zielgruppe zu definieren. Ihr könnt für verschiedene Social-Media-Plattformen oder sogar für verschiedene Kampagnen unterschiedliche Zielgruppen festlegen. Die...

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### Données de référence des médias sociaux pour le secteur de l’administration (3e trimestre 2024)

> Ces statistiques relatives aux médias sociaux pour le secteur public vous aideront à comparer vos résultats aux moyennes du secteur.

- Published: 2024-11-05
- Modified: 2024-11-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/donnees-de-reference-des-medias-sociaux/
- Categories: Stratégie
- Tags: Government, Original research, Social media stats
- Tags: Français
- : pll_wpml_3138133

Comment être sûr que votre stratégie de médias sociaux fonctionne ? Une moyenne de 15 commentaires par publication est-elle suffisante, ou faut-il viser plus haut ? Quel est le meilleur moment pour publier votre contenu ? Difficile de répondre à ces questions de manière unique : en fait, tout dépend de facteurs tels que votre secteur, les plateformes que vous utilisez, les caractéristiques démographiques de votre public, etc. C’est là qu’interviennent les données de référence des médias sociaux. Ces chiffres offrent en effet une vision claire de ce que vous êtes en droit d’attendre en termes d’engagement et de croissance, vous permettant de vous situer par rapport aux autres institutions du secteur. Poursuivez votre lecture pour découvrir les dernières données de référence des médias sociaux et les statistiques spécifiques au secteur de l’administration afin de mettre vos résultats en perspective. Psitt : après avoir recueilli vos données de référence, consultez notre guide pour mobiliser le public grâce aux médias sociaux afin de savoir comment mettre en pratique ces informations. Meilleurs moments pour publier sur les médias sociaux pour le secteur de l’administration Vous trouverez ci-dessous des recommandations sur les meilleurs moments pour publier sur Facebook, Instagram et X (anciennement Twitter) afin d’obtenir un engagement maximal. Remarque : l’heure de la journée a été déterminée en analysant les échantillons de données provenant de 118 pays, ce qui signifie que les graphiques sont exacts quel que soit votre fuseau horaire. Meilleur moment pour publier sur Facebook D’après notre étude, le meilleur moment pour publier sur Facebook pour...

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### US presidential election statistics: 2024 social media data

> With the help of social listening data, we're taking a look at how the 2024 US presidential campaigns are resonating with online audiences.

- Published: 2024-11-04
- Modified: 2024-11-04
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/presidential-election-statistics/
- Categories: Strategy
- Tags: Social listening, Social media stats
- Tags: English
- : pll_wpml_3139363

Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) is the upcoming 2024 US presidential election. Today, we’re pulling back the curtain.  With the help of Hootsuite Listening powered by Talkwalker, we’re taking a close look at how the two candidates, former President Donald Trump and Vice President Kamala Harris, are performing on social media — and what businesses can learn from their campaigns. Key terms In social listening, sentiment is the measurement of how many explicitly positive or negative keywords appear along a specific search term. The search terms we used for this analysis were Kamala Harris, Vice President Harris, Kamala, Donald Trump, President Trump, and Trump. Net sentiment is the difference between positive and negative sentiment. For example, if 50% of posts on a topic are positive and 75% are negative, the net sentiment is -25%. A negative net sentiment score indicates that negative sentiment outweighs positive sentiment. Results refers to the number of individual social media posts that mention a specific keyword. It is not a measure of how many times a keyword was used (e. g. , a post that mentions “Harris” 5 times is still equal to 1 result). How key campaign moments shaped public sentiment Sentiment has shifted throughout the presidential race (although, in the social media sphere, neither candidate managed to break into net positive sentiment). Posts have gone viral,...

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### Social media advertising: Cost, benefits, and tips for 2024

> Learn how to use social media advertising to achieve real business results and get the most out of your ad budget.

- Published: 2024-11-04
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-advertising/
- Categories: Strategy
- Tags: Social media advertising
- Tags: English
- : pll_wpml_343374

Social media advertising is a brand's best bet for reaching new audiences (or even their existing followers! ) in 2024. That's because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend. Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus: We've even included expert tips from Hootsuite's own Senior Manager of Paid Social, Cedric Bruce-Kotey. Don't feel like reading? Check out our top strategies and best practices for creating and optimizing GREAT social media ads: https://www. youtube. com/watch? v=b_KZN3Y0KDY Key Takeaways Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts. Paid social ads help brands achieve specific goals, like increasing awareness, driving traffic, or boosting conversions. Most social platforms offer a variety of ad formats, including image, video, carousel, and Stories ads. Successful social ad campaigns require a clear objective, specific audience targeting, and regular performance monitoring. Important ad metrics to track include reach, engagement, click-through rate (CTR), and conversions. Use these to measure performance and refine future campaigns. What is social media advertising? Social media advertising is a form of digital advertising in which advertisers pay to reach their target...

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### Tasas de interacción promedio para 12 industrias [2024]

> Compara tus resultados con las tasas de interacción promedio de tu industria para entender tu rendimiento y presumir tus logros con confianza

- Published: 2024-11-04
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/tasa-media-de-interaccion/
- Categories: Estrategia
- Tags: Social media analytics
- Tags: Español
- : pll_wpml_3129177

Ya planeaste y lanzaste una campaña en redes sociales y has esperado pacientemente a que llegaran los me gusta, los comentarios y las conversiones. Ahora estás revisando tu informe de rendimiento y te preguntas qué significan realmente los números. ¿Una tasa de interacción del 2% es alta o baja? ¿A tu público objetivo le encantó tu campaña o fue un fracaso? Sin puntos de referencia de redes sociales (también conocidos como estadísticas de rendimiento promedio para una plataforma social o industria), es difícil dar sentido a los datos sin procesar. Pero no te preocupes. En esta publicación, hemos reunido las tasas de interacción promedio en redes sociales de 12 industrias principales para que comprendas mejor tu posición. (Y te damos la posibilidad de alardear frente a tu jefe con confianza basado en datos: de nada). Incluso hemos incluido una calculadora de tasa de interacción simple (¡y gratuita! ) que puedes usar para verificar rápidamente tus propias estadísticas de rendimiento. Tasas de interacción promedio por industria y red social A continuación, encontrarás las últimas tasas de interacción promedio (por publicación), desglosadas por industria y red social. Para conseguir más puntos de referencia (incluidas impresiones, tasa de crecimiento de la audiencia, frecuencia de publicación y mucho más) e información que te ayudará a mejorar tu estrategia de marketing, comienza una prueba gratuita de Hootsuite de 30 días y explora las estadísticas de tu industria (y de competidores seleccionados) en Hootsuite Analytics. Comienza tu prueba gratis de 30 días Agencias Tasa de interacción...

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### 2025 guide to high-ROI social media campaigns (5 examples)

> Find out how to create high-ROI social media campaigns with examples from top brands. From planning to a free template, we cover everything you need to boost engagement and drive results.

- Published: 2024-11-04
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-campaign-strategy/
- Categories: Strategy
- Tags: Content creation, Social media strategy
- Tags: English
- : pll_wpml_68564

Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand reputation, awareness, or sales. Key takeaways Social media campaigns are targeted, time-bound sets of social content designed to achieve specific business goals, like raising brand awareness, driving engagement, or boosting sales. Unlike ongoing social media activity, social media campaigns focus on a particular theme or objective and often include unique KPIs. Social media campaigns provide a unique opportunity to A/B test different elements—like tone, visuals, or formats—within a focused timeframe. Testing only one component at a time allows you to pinpoint what works best, helping refine both the campaign’s impact and your overall social strategy. What is a social media campaign? A social media campaign is a coordinated set of social media marketing efforts (both paid and organic) over a set period of time to achieve a specific goal. Typically, a social media campaign has a specific theme or is tied to a specific season, promotion, or product launch. A social media campaign can span multiple social platforms (although it doesn’t have to). It may include: influencers, employee advocates, and user-generated content (rather than only content created by the brand). It might also include a campaign-specific hashtag. A social media campaign is more concentrated, specific, and targeted than your “business as usual” social media content. It has its own KPIs and usually runs for a specific period of time (such as a certain number of...

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### Social media audience analysis: An easy tactical guide for 2025

> Learn how social media audience analysis can unlock engagement and ROI. We cover the key tactics to understand your audience's values, behaviors, and preferences in 2025.

- Published: 2024-11-04
- Modified: 2024-11-04
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-audience-analysis/
- Categories: Strategy
- Tags: Social listening, Social media analytics, Social media strategy
- Tags: English
- : pll_wpml_3139442

Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics. It uncovers audience attitudes, values, and pain points, and helps marketers tailor more effective social strategies. By identifying and targeting unique audience segments—whether through tailored messaging, showing up on specific platforms, or partnering up with the right creators—brands can resonate with their ideal customers on a more personal level. What is social media audience analysis? Social media audience analysis starts with collecting audience data. Then, you analyze that data for insights to guide your social marketing strategy. Audience analysis on social media helps brands understand: Who your audience is on social media Where they spend their time online What your audience is looking for from the social accounts they follow How you can position your brand to meet their needs and build a loyal and engaged social media community This process involves the use of a few social media audience analysis tools: Social media analytics tools to reveal audience demographic...

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### Social media and ecommerce: A sales-focused guide for 2025

> A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store.

- Published: 2024-11-01
- Modified: 2025-01-09
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-ecommerce/
- Categories: Strategy
- Tags: Social commerce, Social media strategy
- Tags: English
- : pll_wpml_2769671
- Network: Commerce

Retail ecommerce sales hit $5. 621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion. Ecommerce and social media marketing are like two peas in a pod. Social media marketing strategies drive traffic to ecommerce sites and can even drive direct sales. Meanwhile, ecommerce sites, sales, and promotions can draw attention to your social media accounts. This contributes to growing your loyal follower base. Key takeaways Social media is essential for product discovery, especially for younger shoppers — over half of Gen Z primarily use it to research brands. The majority of consumers plan to buy from brands they follow on social media. Nurturing these connections with user-generated content, testimonials, and active engagement builds trust and increases sales over time. Direct social commerce tools (like Instagram Shops or Shoppable Pins on Pinterest) let users shop without leaving social apps, minimizing friction in the buying process. Supporting these social storefronts with strategies like targeted ads and product tagging helps boost sales. Note: We’ll touch on social commerce in this post – that is, making sales directly on social media platforms through their native shopping tools. But if that’s your primary focus, check out our in-depth guide to social commerce first. The benefits of using social media for ecommerce Build awareness of your brand and products Social platforms are overtaking search engines as the primary method of product discovery and brand...

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### Social listening: How to better understand your audience [2025]

> Social pros use social listening to proactively monitor social media channels for mentions of their brand, competitors, product, and more.

- Published: 2024-11-01
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-listening-business/
- Categories: Strategy
- Tags: Social listening, Social media strategy
- Tags: English
- : pll_wpml_340570

If you don't have a social listening strategy, you're missing out on some of the most valuable data available to help build your business. Social media listening tools allow you to build a solid understanding of what customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time, as long as you know how to access it. Key Takeaways Social listening is the process of actively tracking and analyzing mentions of your brand, competitors, and relevant keywords on social media. It offers real-time insights into customer opinions and market trends. It helps marketers understand audience preferences, identify market gaps, manage crises, improve customer relationships, find collaboration opportunities, and keep track of competitors. With the right integrations, social listening tools can streamline this process even further. Social listening and social monitoring are not the same thing. Social monitoring is reactive, focusing on specific brand mentions for quick responses. Social listening is proactive, offering a broad view of online conversations for strategic decisions. What is social listening? Social listening is the practice of proactively monitoring social media channels for mentions of your brand, competitor brands, and related keywords. Social listening lets you track every mention of your brand on social media in real time. You'll be able to learn how customers feel about your products and services, what they want, and what they don't want. But don't stop at...

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### Social Media für Unternehmen: Ein Praxisleitfaden

> Social Media für Unternehmen gilt heute als wichtige Methode, um Kunden zu erreichen, wertvolle Insights zu gewinnen und eure Marke auszubauen

- Published: 2024-10-30
- Modified: 2024-11-05
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/vorteile-von-social-media-fuer-unternehmen/
- Categories: Strategie
- Tags: Social media strategy, Template
- Tags: Deutsch
- : pll_wpml_63378

Traditionelle Formate wie Plakate oder Hörfunkwerbung sind schön und gut. Aber Social Media gehört für Unternehmen 2024 definitiv in jede Marketingstrategie. Denn Social Media hat sich zu einem wertvollen Instrument entwickelt, um eure Kunden zu erreichen, wertvolle Erkenntnisse zu sammeln und das Wachstum eurer Marke zu beschleunigen. Wenn ihr dieses leistungsstarke Kommunikations-Tool außer Acht lasst, verpasst ihr eine enorme Chance, euch mit eurer Zielgruppe zu vernetzen. (Ist etwa der „innere Saboteur” am Werk, von dem RuPaul immer spricht? ! ) Lest weiter, um alles zu erfahren, was ihr wissen müsst, um eine erfolgreiche Social-Media-Marketingstrategie für euer Unternehmen zu entwickeln. Wie Social Media eurem Unternehmen helfen kann Wir verstehen. Ihr seid vielbeschäftigte Geschäftsleute, die es kurz und bündig schätzen, damit ihr euch auf das Wesentliche konzentrieren könnt: rundum bekannt zu werden, zu wachsen und den Umsatz zu steigern. Hier ist eine kurze (und wir hoffen doch überzeugende) Liste, wie ihr Social Media zum Wohle eurer Firma nutzen könnt. Die Markenbekanntheit steigern Social Media eröffnet Unternehmen die Möglichkeit, Inhalte zu erstellen und zu teilen, um die Bekanntheit ihrer Marke zu steigern. Wenn ihr regelmäßig relevanten und ansprechenden Content postet, erhöht sich die Chance, dass es sich im Internet herumspricht, wer ihr seid, und wie interessant euer Angebot für eure Zielgruppe ist. Das Satiremagazin Hot Teen nutzte Instagram, um eine Zielgruppe aufzubauen, bevor man die erste Ausgabe herausbrachte. Denn jeder Businessplan beginnt idealer Weise damit, „sicherzustellen, dass die Leute wissen, dass es dich gibt”. Quelle: @hotteenmagazine auf Instagram Direkt mit Kunden interagieren Ein...

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### 17 social media management tools for better results in 2025 [FREE TOOLS]

> Having the right social media management tools will save you a ton of time, effort, and money on social media.

- Published: 2024-10-30
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-management-tools/
- Categories: Strategy
- Tags: Social media scheduling, Social media tools
- Tags: English
- : pll_wpml_2223836

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and social media management software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, including some free social media management tools, you can gather up those kitties in no time. Let’s start right meow. What is social media management? Social media management is the process of handling your presence on all the social media platforms your brand uses. It's not just for big corporations either — small businesses and solo creators need to manage their social media as well. Managing social media includes planning and scheduling posts, interacting with followers, answering queries, keeping up with current trends, and analyzing your social media performance. If that sounds like a lot — that’s because it is! Using technology (a. k. a. social media management tools) to manage social media can help you: With content creation and scheduling social media posts in advance Answer comments and DMs from multiple social media profiles in a single inbox Track your social media analytics across accounts and platforms from one place Generate and share comprehensive performance reports Automate audience and industry...

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### Social media management explained [COMPLETE GUIDE]

> Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals.

- Published: 2024-10-30
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-management/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139381

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We're preaching to the choir here, but social media isn't just for interns anymore. Honestly, was it ever? ) If you want your social channels to drive business performance, you need to do a lot more than just post. You'll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Oh, and all this while juggling social media trends and navigating privacy concerns. In this article, we'll teach you everything you need to know about getting started with social media management. By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Key Takeaways Social media management is the process of planning, creating, and managing content across platforms to boost engagement, awareness, and traffic. Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. What is social media management? Social media management is the process of planning, creating, and managing content across platforms like TikTok, Facebook, Instagram, X (formerly...

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### 140 idées de légendes Facebook (+ générateur gratuit de légendes alimenté par l’IA)

> Des bonnes légendes Facebook peuvent refléter le point de vue de votre marque. Inspirez-vous de nos idées ou testez notre générateur gratuit.

- Published: 2024-10-29
- Modified: 2024-10-27
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/legende-facebook/
- Categories: Stratégie
- Tags: Social media strategy, Social media tools
- Tags: Français
- : pll_wpml_3126811
- Network: Facebook

Comment trouver des légendes Facebook à l’image de votre marque qui réussiront à attirer votre public idéal sur la plus grande plateforme de réseaux sociaux au monde ? Chacune de vos publications peut potentiellement s’adresser à trois milliards d'utilisateurs actifs mensuels. Une bonne légende Facebook apporte de la valeur à votre publication, qu’il s’agisse d’un reel, d'une photo, d’une vidéo ou encore d’un carrousel. Elle sert à développer ou à résumer votre message ou encore à orienter votre public à l’aide d’un appel à l'action. Nous vous avons préparé une liste de 140 idées de légendes Facebook prêtes à l’emploi pour couvrir tous les objectifs possibles. Nous avons également ajouté des conseils pour obtenir les meilleurs résultats lorsque vous utilisez notre générateur de légendes Facebook alimenté par l’IA. Qu’est-ce qu’une légende Facebook ? Une légende Facebook est le texte qui accompagne une photo, une vidéo, un carrousel ou un reel publié sur Facebook. En général, elle s’affiche au-dessus de votre publication. Une légende Facebook inclut souvent des hashtags pour augmenter la portée et la visibilité de la publication. Quelle est la taille d’une légende Facebook ? Une légende Facebook peut contenir jusqu’à 63 206 caractères pour une publication de photo ou de vidéo et jusqu’à 2 500 caractères pour un reel. La limite de caractères inclut les hashtags, les emojis et les liens URL. Toutefois, nous vous recommandons de rester bien en dessous de ces limites généreuses pour maximiser l’attention de votre public. Générateur gratuit de légendes Facebook Prêt à créer vos légendes Facebook personnalisées ? Essayez notre...

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### 15 Social media monitoring tools + tips for better insights in 2025

> Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand.

- Published: 2024-10-29
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-monitoring-tools/
- Categories: Strategy
- Tags: Guide, Social listening, Social media tools
- Tags: English
- : pll_wpml_2226215

Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot... you name it. If your audience has an opinion on something, your social media monitoring tool should be able to pick it up. That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention to their mentions. In this post, we’ll review some of the best social media tracking tools on the market and cover social media monitoring best practices straight from the experts so you can join the conversation. What is social media monitoring? Social media monitoring is the process of tracking social mentions about a company, individual, product, or brand. It involves tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. Social monitoring is different from social media listening, which is the next step you’ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action. What are social media monitoring tools? Social media monitoring tools help marketers track conversations, mentions, and trends across platforms in real-time. Katelyn Rhoades, Founder of the social media marketing agency Enfluence Marketing Studio, adds that social media monitoring tools allow marketers to make data-driven decisions. “These tools...

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### What is social media monitoring? Experts explain

> Use social media monitoring to track what people are saying about your brand on social — and turn your insights into a strong strategy.

- Published: 2024-10-29
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-monitoring/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3134080

If you’re producing content for social media, you need a plan for how to monitor social media. In fact, it’s a good idea to have social media monitoring in place even for platforms where you’re not actively posting. Why? Because your audience is already talking about you on social networks. Social media monitoring allows you to be an active participant in the conversation. Monitoring gives you the chance to learn from all that free consumer intelligence. And you’ll get plenty of valuable insights into your competitors, too. Let’s kick things off with a social media monitoring definition. What is social media monitoring? Social media monitoring is the process of tracking what people are saying about your brand on social media. This includes all mentions of your brand: tagged and untagged on your owned social media accounts (in comments) and across the social web. Social media monitoring vs. social listening: What’s the difference? Social media monitoring and social listening are similar. They both involve gathering information on what people are saying about your brand on social platforms. The key difference? Social media monitoring is about finding information and measuring what has already happened. Social listening is about analyzing information and taking strategic action for the future. Social media monitoring is primarily focused on: gathering data addressing individual comments and taking short-term actions. Social listening looks at the bigger picture. It starts with the information gathered from social media monitoring. But it digs deeper to inform your larger social media strategy over...

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### Facebook hashtags for 2024: 120+ fresh ideas + free generator

> If you want to expand your reach on Facebook, you’re going to need a Facebook hashtag strategy. Our free tool can help you get started.

- Published: 2024-10-28
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/facebook-hashtags/
- Categories: Strategy
- Tags: Content creation, Free tool
- Tags: English
- : pll_wpml_3128278
- Network: Facebook

Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get your posts in front of your audience, including using Facebook hashtags. Hashtags are a powerful tool for discovery on social media platforms like Instagram, TikTok, and LinkedIn but marketers often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience and generate organic engagement on this platform, you’ll need a Facebook hashtag strategy. Keep scrolling; we’ve got you covered with everything you need to get started, plus a list of popular Facebook hashtags and expert hashtag advice from the CEO and Editor-in-Chief of Venture Smarter, Jon Morgan. Key Takeaways Facebook hashtags are clickable terms preceded by the hashtag symbol (#). They help categorize content, making posts searchable and easier to find for users interested in specific topics. Hashtags are crucial for increasing the visibility of your posts. By using them strategically, you can reach audiences beyond your current followers and boost brand awareness. Keep it simple. Limit the number of hashtags to 2-3 per post. This focused approach helps maintain clarity and prevents your posts from looking spammy. What are Facebook hashtags? Facebook hashtags are clickable terms with the hashtag symbol (#) in front of them. Like other social platforms, Facebook uses hashtags to categorize your content and make your posts searchable. That means hashtags make it easier for Facebook’s algorithm (and...

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### 140 ideas de descripciones de Facebook (y un generador de descripciones con IA gratuito)

> Unas buenas descripciones de Facebook transmiten el punto de vista de tu marca. Pueden incluir un llamado a la acción, y hacer reír o reflexionar.

- Published: 2024-10-28
- Modified: 2024-10-28
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/descripciones-de-facebooks/
- Categories: Estrategia
- Tags: Social media strategy, Social media tools
- Tags: Español
- : pll_wpml_3126811
- Network: Facebook

Unas buenas descripciones de Facebook añade valor a tu publicación, ya sea que se trate de un Reel, una foto, un video o un carrusel. Además, ayuda a reforzar tu mensaje o dirigir a tu audiencia a una acción. Descripción... subtítulo... pie de foto... caption. Como sea que decidas llamarle, una descripción de contenido en Facebook debe atraer a tu audiencia ideal. Y es que cada publicación en la plataforma de redes sociales más grande del mundo tiene el potencial de llegar a tres mil millones de usuarios activos mensuales. Sea cual sea el objetivo de tus publicaciones, aquí te compartimos 140 descripciones listas para usarse e inspirarte, además de consejos para obtener los mejores resultados con nuestro generador de descripciones con IA. ¿Qué es una descripción de Facebook? Las descripciones de Facebook son los textos que acompañan una foto, video, carrusel o Reel. Normalmente, aparecen arriba del contenido multimedia que compartes. Las descripciones o captions de Facebook suelen incluir hashtags para aumentar su alcance y visibilidad. ¿Qué tan largas pueden ser las descripciones de Facebook? Las descripciones en las fotos o videos de Facebook pueden incluir hasta 63,206 caracteres; en los Reels, por otro lado, pueden contener hasta 2,500. Estos límites de caracteres incluyen hashtags, emojis y URLs. Sin embargo, nuestra recomendación es que tus descripciones de Facebook sean mucho más cortas que eso para maximizar la atención de tu audiencia.   Generador de descripciones de Facebook gratuito  ¿Estás listo para crear tus propias descripciones de Facebook personalizadas? Prueba...

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### Best time to post on social media: Q3 2024 data

> The overall best time to post on social media in 2024 is 8:00 AM on Wednesdays. Dig in for recommendations for specific networks and industries.

- Published: 2024-10-25
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/best-time-to-post-on-social-media/
- Categories: Strategy
- Tags: Original research, Social media analytics, Social media scheduling
- Tags: English
- : pll_wpml_3122092

Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post for maximum engagement. Psst: A Q4 update is coming soon! Overall best times to post on social media in 2024 Generally, the best time to post on social media in 2024 overall is 8:00 AM on Wednesdays. But every network has its own sweet spot. The best time to post on Facebook is 7 AM on Saturdays. The best time to post on Instagram is 5 AM to 7 AM on Wednesdays. The best time to post on X (Twitter) is 10 AM to 1 PM on Mondays and Tuesdays. The best time to post on LinkedIn is 7 AM - 8 PM on workdays. The best time to post on TikTok is 3 PM on Thursdays. The best time to post on Threads is 8:00 AM on Tuesdays. The best time to post on Pinterest is 12:00 PM on Fridays. Note: Time of day was localized across 118 countries where sample data came from, i. e. the stats and graphs featured in this post are accurate across time zones. If you're looking for industry-specific best days and times to post, check out our dedicated articles, where we dig...

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### Social media and elections: How to navigate political turbulence

> Discover how to navigate social media and elections with our expert tips for engaging in politics—essential for the upcoming election year!

- Published: 2024-10-24
- Modified: 2024-12-30
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-and-elections/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139261

This year's presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections. Should you capitalize on the heightened social media attention paid to politics before an election? Or will jumping into the political fray place risk on your brand safety? As the effect of social media continues to escalate, understanding the role of reliable media outlets and fact-checking becomes essential. So, it’ll take some West Wing-level strategizing to navigate social media during such a polarized election campaign year, but don’t sweat it. In this guide, we’ll explain how to create an election-year social media playbook and share examples of brands that do it well. Plus, we’ll share expert tips from Pat Timmons, Webflow’s Social Marketing Manager, on how to implement safeguards and come out ahead in this political climate. Key Takeaways Navigating politics and social media: As public opinions change quickly, brands need to think carefully about their political views and how they match what their audience expects. Know your audience: Before diving into election chatter, gauge how your followers feel about political engagement. Listen and adapt: Use social listening tools like Hootsuite Listening to track brand mentions and...

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### Die 10 besten KI-Copywriting-Tools (kostenlos und kostenpflichtig!)

> Ob ihr wollt oder nicht, sie sind da. KI-Copywriting-Tools können euer neuer bester Freund sein — wenn ihr euch damit auskennt.

- Published: 2024-10-23
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/besten-ai-copywriting-tools/
- Categories: Strategie
- Tags: AI, Content creation
- Tags: Deutsch
- : pll_wpml_3121971

Wenn ihr den Eindruck habt, als gäbe es heutzutage überall KI-Text-Generatoren, dann liegt ihr richtig: KI-Copywriting-Tools generiert Content in Hülle und Fülle, von Generatoren für Blog-Ideen und zur Erstellung von Instagram-Bildunterschriften bis hin zu E-Commerce-Chatbots, die eine Rückerstattung für eure letzte Bestellung ausstellen können. Ob es euch gefällt oder nicht, der Einsatz von KI zur Content-Erstellung kann euch eine Menge Zeit und Geld sparen. Zwei Dinge, die wir alle lieben, oder? Angst, dass euch KI-Copywriting-Tools die Arbeit wegnehmen? Wir können euch beruhigen: Diese Tools sind nur so leistungsfähig wie die Person, die sie bedient. Neben dem Knowhow, wie man KI zum Texten einsetzt, müsst ihr wissen, wann ihr KI-Text-Tools einsetzen solltet, um sie optimal zu nutzen, und wann eure kleinen grauen Zellen das bessere Werkzeug für den Job sind. Im Weiteren erfahrt ihr, wann der richtige Zeitpunkt ist, um KI-Copywriting-Tools bei der Arbeit einzusetzen, und lernt 10 KI-Tools für Texter kennen, die Zeit sparen und eure Marketingarbeit optimieren (ohne euch dabei überflüssig zu machen). Für weitere Einblicke, werfen Sie einen Blick auf diese Statistiken zur künstlichen Intelligenz. Was sind KI-Copywriting-Tools? KI-Tools für das Verfassen von Texten sind Tools, die mit Hilfe von Künstlicher Intelligenz automatisch Inhalte für Blogbeiträge, Social Media, E-Mails, Skripte und vieles mehr generieren können. Diese Tools verwenden Software zur Verarbeitung natürlicher Sprache und maschinellem Lernen, um Inhalte zu erstellen, die wie von Menschenhand geschrieben klingen sollen. Die Arbeit mit diesen Tools ist eigentlich ziemlich einfach. Gebt einfach ein Thema ein oder stellt eine Frage (auch als Prompt...

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### Employee advocacy: How it works + how to get started

> Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust

- Published: 2024-10-22
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/employee-advocacy/
- Categories: Strategy
- Tags: Employee advocacy
- Tags: English
- : pll_wpml_337270

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they're already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own advocacy program. Key Takeaways Employee advocacy is when employees share their company’s content on their personal social media accounts, amplifying the brand’s reach and credibility. Advocacy programs turn employees into brand ambassadors, creating increased visibility, trust, and engagement from new audiences. Best practices include building a positive workplace culture, setting clear goals, and rewarding employees for their participation in the advocacy program. What is employee advocacy? Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Source: Sinéad Rocks on LinkedIn However, advocacy can also happen via original social media content. That's right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Sure, your employees are probably already posting about your workplace or brand without you asking. However, an official advocacy program can help take that organic influence to the next level. Benefits of employee advocacy Why is employee advocacy...

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### Les 10 meilleurs outils d’IA pour le copywriting (gratuits et payants)

> Que vous le vouliez ou non, les outils d’IA pour le copywriting sont une réalité. Apprenez à les utiliser et faites-en vos meilleurs alliés.

- Published: 2024-10-22
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/ia-pour-le-copywriting/
- Categories: Stratégie
- Tags: AI, Content creation
- Tags: Français
- : pll_wpml_3121971

Vous aussi, vous avez l’impression d’être entouré d’outils d’IA pour le copywriting ? C’est normal. Qu’il s’agisse de générateurs de contenu pour des blogs, de générateurs de légendes Instagram ou des chatbots de sites e-commerce capables d’émettre un remboursement, les solutions basées sur l’IA sont omniprésentes.   Que vous le vouliez ou non, le fait d’utiliser l’IA pour créer du contenu peut vous faire gagner beaucoup de temps et d’argent. Deux choses que tout le monde adore, pas vrai ? Si vous craignez que les outils d’IA pour le copywriting ne prennent votre place, je tiens à vous rassurer : la puissance de ces outils ne dépend que de la personne qui les utilise. En plus de savoir comment tirer parti de l’IA pour rédiger du contenu, il faut savoir identifier les moments opportuns pour utiliser l’IA et ceux où il est préférable de faire appel aux cerveaux de votre équipe. Poursuivez votre lecture pour déterminer à quel moment vous devriez utiliser les outils d’IA pour le copywriting et découvrez 10 outils d’IA à destination des copywriters pour gagner du temps et booster vos efforts marketing (sans tomber dans la redondance). Pour plus d'informations, consultez ces statistiques sur l'intelligence artificielle. Qu’est-ce qu’un outil d’IA pour le copywriting ? Les outils d’IA pour le copywriting sont des outils basés sur l’intelligence artificielle et capables de générer automatiquement du contenu pour des articles de blog, les médias sociaux, des e-mails, des scripts et bien d’autres choses encore. Ces outils utilisent des logiciels de traitement du langage...

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### Las 10 mejores herramientas de copywriting con IA (gratuitas y de pago)

> Las herramientas de copywriting con IA han llegado para quedarse… y pueden convertirse en tus grandes aliadas si sabes cómo utilizarlas.

- Published: 2024-10-21
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/herramientas-de-copywriting-con-inteligencia-artificial/
- Categories: Estrategia
- Tags: AI, Content creation
- Tags: Español
- : pll_wpml_3121971

Si te parece que el copywriting con IA está en todos lados últimamente es porque así es: la inteligencia artificial está generando contenido a diestra y siniestra. Generadores de ideas para blogs, descripciones de Instagram, chatbots de comercio electrónico que pueden tramitar reembolsos... Nos guste o no, la IA para crear contenidos es una realidad. Una realidad que nos ayuda a ahorrar tiempo y dinero.   Si tu preocupación es que las herramientas de copywriting con IA puedan dejarte sin trabajo, puedes estar tranquilo; estas herramientas son sólo tan poderosas como la persona que las usa. Para aprovecharlas al máximo, es necesario saber cómo usarlas, cuándo usarlas y cuándo es mejor dejarlas de lado para que tu cerebro brillante y creativo se encargue por completo.   Sigue leyendo para aprender cuándo es conveniente usar herramientas de copywriting con IA en tu trabajo y conocer cuáles son las 10 mejores herramientas con IA para copywriters que te ahorrarán tiempo e impulsarán tus esfuerzos de marketing (sin robarte tu lugar). Para obtener más información, consulta estas estadísticas sobre inteligencia artificial. artificial intelligence statistics. Puntos claves Automatiza la creación de contenido: Las herramientas de copywriting con IA pueden ayudarte a generar textos de manera rápida y eficiente, optimizando el flujo de trabajo y reduciendo el tiempo de producción. Optimización SEO: Las IA permiten mejorar tus textos con recomendaciones para usar palabras clave estratégicas, aumentando la visibilidad en motores de búsqueda y mejorando tu posicionamiento. Ajusta el tono y estilo: Las plataformas de copywriting...

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### Social media calendar: Free template + our team's real process

> A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!).

- Published: 2024-10-21
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-calendar/
- Categories: Strategy
- Tags: Content creation, Social media scheduling
- Tags: English
- : pll_wpml_66601

Hi! My name is Trish Riswick, I'm a Team Lead on our Social team here at Hootsuite, and I'm here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created. I’d be lying if I said planning a content calendar for our audience of over nine million (! ! ! ) people across eight social media platforms is easy. But it’s important, and can even be fun. I’ll take you through how we plan our content calendar at Hootsuite and share some tips for success. Our process isn’t the only way to make a social calendar, but I hope seeing it inspires you to create one that works for you. PS: If you're just here for the free template, you can grab it here. No email required! Key Takeaways A social media calendar is your roadmap for planning and organizing all upcoming content, including post dates, times, hashtags, images, and links. It can take any format that works for your team: a document, an Excel spreadsheet, or dashboard in your project management tool. A calendar brings structure to your content strategy, helps you stay aligned with larger marketing goals, and can draw your attention to content gaps. No more...

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### 13 social media scheduling tools to save tons of time in 2024

> The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence.

- Published: 2024-10-18
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-scheduling-tools/
- Categories: Strategy
- Tags: Social media scheduling, Social media tools
- Tags: English
- : pll_wpml_2776240

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms, saving you time and ensuring a consistent posting cadence. Creating and scheduling social posts in advance allows you to reduce errors, collaborate with other team members, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time, streamline your work, and help you grow your social media presence. Of course, we’re partial to Hootsuite. But in this post, we’ll share a complete list of the best social media scheduling tools we think can help businesses with varying needs. What are social media scheduling tools? Social media scheduling tools are software platforms that help you plan and automate your social media posts. Instead of posting in real-time, these tools let you create and schedule content for automatic publication at the optimal time. They save time and help you stay consistent with your social media strategy. Most social media platforms have some basic native scheduling and publishing options. However, third-party tools provide greater flexibility, functionality, and the ability to schedule content...

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### Social media marketing: Strategy template and tips for 2025

> This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one.

- Published: 2024-10-18
- Modified: 2025-01-06
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-marketing-strategy/
- Categories: Strategy
- Tags: Social media strategy, Template
- Tags: English
- : pll_wpml_342092

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you'll use to track success. It serves as a roadmap for all your social media efforts and aligns them with your broader business objectives. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Social media is always changing! Social media strategies should be dynamic and adapt to new trends and audience behaviors. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a nine-step plan for creating a winning social media marketing strategy. We've also included a completely free social media strategy template to download. Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. TL;DR? If you're a social media or marketing manager looking for help with your strategy, you're in the right place. Psst: You can also get a primer from our free ebook on social media marketing basics — grab it...

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### 9 tips for Reddit marketing (that Redditors won't hate)

> Reddit marketing is tricky for brands to get right. Here’s how to break through to your audience without being roasted.

- Published: 2024-10-18
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/reddit-marketing/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139142

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). *IMO =in my opinion, ELI5 = explain like I’m five (years old), CMV = change my view. Key takeaways While Reddit isn't a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit's organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is... interesting. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). Redditors have a reputation as being a bit of a tough crowd, but generally are a collection of real, down-to-earth people (mostly) who don’t shock easily or judge a book by its cover...

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### What is Bluesky? Everything your brand needs to know

> Curious about how Bluesky Social works? Check out our complete guide to the decentralized, text-based, invite-only social network.

- Published: 2024-10-18
- Modified: 2025-01-10
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/what-is-bluesky/
- Categories: Strategy
- Tags: Social media strategy, Social media trends
- Tags: English
- : pll_wpml_3129569

At this point, you’ve likely heard of Bluesky Social, the budding Twitter alternative. It’s one of a few text-based social networks that have cropped up as Twitter, now X, shifts to becoming an “everything app. " While Bluesky may be new(er) to the social scene, it’s showing plenty of promise — in fact, the platform has more than 26 million active users. If your FOMO is kicking in, you may be wondering if you need to start a Bluesky account for your business. We’re here to help! Here’s everything you need to know about the up-and-coming Bluesky social network and how you can use it for your brand. What is Bluesky? Bluesky is a decentralized, text-primary social network created by former Twitter CEO Jack Dorsey. Essentially, Bluesky functions like Twitter used to in its early days. Users can share text-based posts of up to 300 characters that are shown in feeds with other users' posts. After its initial launch, the platform added several new features, including hashtags, DMs, video capabilities, and more. Initially accessible by invitation only, Bluesky opened to the public in February 2024. Since then, it has grown rapidly, surpassing 20 million users by November 2024. How does Bluesky work? Bluesky functions similarly to most social networks and text-based apps. At its core, you have a profile, follow other users, and start conversations. But Bluesky differs from its predecessor and other social platforms in a few key ways. Decentralization One major difference between Bluesky and Twitter, now X,...

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### YouTube influencer marketing in 2024: How to do it right

> Learn why YouTube influencer marketing is a must-have strategy. We have expert tips and inspiration-worthy campaign examples to help you get started.

- Published: 2024-10-17
- Modified: 2024-10-17
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/youtube-influencers/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_3139129
- Network: YouTube

Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online? Featuring inspo-worthy examples and a seasoned marketer’s tips for finding the right influencers for your brand — we’re breaking it all down below. Who are YouTube influencers? YouTube influencers, or YouTubers, are content creators on YouTube who have accumulated a large following (high number of subscribers) on the platform. Influencers on YouTube may share recommendations for products or services to buy, and are often hired by brands to create promotional content. From unboxings captured on laptop webcams to Sundance-worthy productions, these internet personalities have the drive, creativity, and influence for worthwhile partnerships. Types of influencers on YouTube There’s a YouTube influencer for every niche and industry, but most social media marketers define influencer types by the number of subscribers they have: Nano-influencer: 10K or fewer subscribers Micro-influencer: 10K-100K subscribers Macro-influencer: 100K to 1M subscribers Mega-influencer: 1M+ subscribers 16 top YouTube influencers in 2024 ICYMI: Subscribers ≠ influence. The most marketable creators know how to create engaging content, connect with their community, and secure a high ROI for brand partners. In no particular order, here’s our shortlist for the top YouTube influencers in 2024. 1. Emma...

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### 15 TikTok analytics tools that do the math for you

> Discover 15 TikTok analytics tools to monitor performance and track your progress toward your strategic goals.

- Published: 2024-10-16
- Modified: 2024-10-28
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/tiktok-analytics-tools/
- Categories: Strategy
- Tags: Social media analytics, Social media tools
- Tags: English
- : pll_wpml_3139080
- Network: TikTok

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. What are TikTok analytics tools? TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not, so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year? Should we post more or less often next month? What kind of content is our audience most likely to engage with? How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? ... and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark. What makes a good TikTok analytics tool? With several...

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### Alles über Instagram Stories: Top-Tipps und nützliche Tricks

> Instagram Stories von A – Z: Von den Basics bis zu unseren bevorzugten Tipps und Tricks, mit denen ihr euch von anderen abheben könnt.

- Published: 2024-10-16
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/de/tipps-wirksame-instagram-stories/
- Categories: Strategie
- Tags: Content creation, Social media strategy
- Tags: Deutsch
- : pll_wpml_344697
- Network: Instagram

Schwierigkeiten, den Feed zu füttern? Liebt ihr Sticker und Gifs? Oder spielt ihr schon in der Liga der superschlauen und charmanten Marketingprofis oder Content-Ersteller? In jedem Fall sind Instagram Stories genau das Richtige für euch. Instagram Stories bieten jede Menge integrierte Tools und Features. Aber diese zu finden und zu nutzen, ist nicht immer ganz einfach. Im Weiteren erfahrt ihr alles, was ihr wissen müsst, um Instagram Stories erfolgreich zu nutzen — von der grundlegenden Navigation und den Features bis hin zu kreativen Tipps für geschäftliche Nutzer. Wir beantworten Fragen zu Instagram Stories wie u. a. : Wie funktionieren Stories auf Instagram? Welche Richtlinien für Instagram Stories müsst ihr kennen? Und wir geben euch einen generellen How-to-Leitfaden für Instagram an die Hand. Holen wir das Beste aus der starken Position am oberen Rand der App heraus! Wichtige Erkenntnisse Visuelle Gestaltung optimieren: Nutze auffällige Grafiken und markenkonforme Farben, um sofort Aufmerksamkeit zu erzeugen und das Engagement zu steigern. Instagram-Features nutzen: Interaktive Funktionen wie Umfragen und Fragen fördern die Interaktion und bieten wertvolle Einblicke in die Zielgruppe. Klare Handlungsaufforderung: Jede Story sollte ein Ziel haben, wie z. B. den Traffic auf die Website zu lenken oder Produkte zu bewerben. Nutze prägnante CTAs. Regelmäßigkeit zählt: Kontinuität bei der Veröffentlichung sorgt dafür, dass die Zielgruppe aktiv bleibt und die Marke im Gedächtnis bleibt. Datenanalyse zur Optimierung: Nutze die Instagram-Analytics, um Storys zu bewerten und deine Strategie anhand der Performance zu verbessern. Was sind Instagram Stories? Instagram Stories sind vertikale Fotos und Videos, die nach...

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### Social media competitor analysis: Template + guide for 2024

> Social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else.

- Published: 2024-10-15
- Modified: 2025-01-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/competitive-analysis-on-social-media/
- Categories: Strategy
- Tags: Social media analytics, Template
- Tags: English
- : pll_wpml_343481

How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats. This guide will teach you how to analyze — and learn from — competitor performance. We'll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw What is a social media competitor analysis? A social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the heavy-hitters in your industry, so you can identify opportunities for growth as well as strategies that aren’t performing as well as they should. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media Know which social media platforms they’re on Know how they’re using those platforms Understand how well their social and content strategies are working Benchmark your social results against the competition Identify social threats to your business Find gaps in your own social presence The benefits of running a competitor analysis on social media Learning about your competitors...

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### Les meilleurs moments pour publier sur les réseaux sociaux [POUR TOUTES LES PLATEFORMES]

> Quels sont les meilleurs moments pour publier sur les réseaux sociaux ? En général, il vaut mieux publier tôt le matin en semaine.

- Published: 2024-10-15
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/fr/meilleurs-moments-pour-publier-sur-les-reseaux-sociaux/
- Categories: Stratégie
- Tags: Original research, Social media analytics, Social media scheduling
- Tags: Français
- : pll_wpml_3122092

Miroir, mon beau miroir, quel est le meilleur moment pour publier sur les réseaux sociaux ? Les spécialistes du marketing sur les réseaux sociaux se posent cette question depuis la nuit des temps (ou du moins depuis l’apparition de Facebook) et nous sommes là pour y répondre. L’équipe de Hootsuite a analysé des milliers de publications postées sur TikTok, Facebook, Instagram, X (Twitter) et LinkedIn pour voir si certains jours ou certaines heures permettaient d’obtenir un meilleur engagement que d’autres. Voici donc les meilleurs moments pour publier sur les réseaux sociaux (mais aussi les pires). Principaux points à retenir Publier aux moments de forte activité, par exemple le mercredi à 8 heures du matin (heure du Pacifique), peut considérablement augmenter votre portée. Chaque plateforme a son créneau idéal, alors adaptez votre timing en conséquence. Il est important de comprendre que chaque média social a ses propres pics d’engagement. Par exemple, TikTok enregistre une affluence considérable le jeudi à 19 heures (heure du Pacifique), et LinkedIn en milieu de semaine à 9 heures du matin (heure du Pacifique). Vous devez identifier les habitudes de votre public, y compris les fuseaux horaires sur lesquels il se trouve et ses pratiques quotidiennes, afin de publier au moment où il est le plus susceptible de s’engager. Les médias sociaux évoluent sans cesse. Restez flexible et préparez-vous à ajuster votre stratégie en fonction des nouvelles tendances, des changements d’algorithme et autres événements. Vision globale des meilleurs moments pour publier sur les réseaux sociaux En règle générale, le moment...

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### La mejor hora para publicar en TikTok: datos de 2024 para 6 industrias

> La mejor hora para publicar en TikTok cambia según la industria y el día de la semana. Con estas recomendaciones, tus videos sí tendrán vistas.

- Published: 2024-10-14
- Modified: 2024-12-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/mejor-momento-para-publicar-en-tiktok/
- Categories: Estrategia
- Tags: Social media analytics, Social media scheduling
- Tags: Español
- : pll_wpml_2771428
- Network: TikTok

¿Cuál es la mejor hora para publicar en TikTok? ¿Publicar en un momento determinado o un día específico de la semana hace que tu contenido llegue a más personas? ¿El cronograma de publicación perfecto ayudará con tus tasas de interacción? Hemos recopilado datos que responden a estas preguntas. Sigue leyendo para descubrir cuándo publicar en TikTok para asegurarte de que el algoritmo seleccione tu contenido y llegue a las personas adecuadas. Puntos clave Los mejores días y horas para publicar: Los momentos óptimos para publicar en TikTok suelen ser los martes, jueves y viernes entre las 6 a. m. y 10 a. m. , según el análisis de engagement en la plataforma. Entender a tu audiencia: Conocer los hábitos de tu público objetivo es clave para determinar el mejor momento para publicar. Esto implica analizar en qué zonas horarias se encuentran y sus momentos de mayor actividad. El algoritmo de TikTok favorece la consistencia: Publicar de manera regular y en los momentos de mayor actividad de tu audiencia aumenta la probabilidad de que tu contenido sea visible para más usuarios. Prueba y ajusta tu estrategia: Aunque hay horarios recomendados, es importante probar diferentes momentos de publicación y medir el rendimiento para optimizar tu estrategia de crecimiento en TikTok. Herramientas de análisis de TikTok: Utilizar las herramientas de análisis nativas de TikTok te permitirá identificar patrones de interacción y ajustar tus publicaciones para obtener el mayor impacto. ¿Existe la mejor hora para publicar en TikTok? Sí y no. TikTok hace un...

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### How social listening increases customer advocacy: 6 examples

> Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness.

- Published: 2024-10-09
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/how-can-social-media-increase-customer-advocacy/
- Categories: Strategy
- Tags: Social listening, Social media strategy
- Tags: English
- : pll_wpml_3139063

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Why? Consumers trust what other consumers say over a brand’s own marketing. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. With a social media listening strategy (and the right tools), brands can track and analyze these conversations. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. The result? Creating products and a customer journey that consumers freely rave about. And that’s just the tip of the iceberg. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from...

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### La mejor hora para publicar en redes sociales [TODAS LAS REDES]

> ¿Cuál es la mejor hora para publicar en las redes sociales? Salvo excepciones, la opción ideal es hacerlo a primera hora entre semana.

- Published: 2024-10-07
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/es/mejor-momento-para-publicar-en-redes-sociales/
- Categories: Estrategia
- Tags: Social media analytics, Social media scheduling
- Tags: Español
- : pll_wpml_3122092

¿Cuándo es exactamente el mejor momento para publicar en redes sociales? Es una pregunta que los especialistas en marketing de redes sociales se han estado haciendo desde el inicio de los tiempos (bueno, al menos desde el inicio de Facebook), pero estamos aquí para ayudar. El equipo de Hootsuite analizó miles de publicaciones en redes sociales en TikTok, Facebook, Instagram, X (anteriormente conocido como Twitter) y LinkedIn para ver si ciertos días y horas generan universalmente más interacción que otros. Analizamos publicaciones en nuestros canales de redes sociales, usando una audiencia de aproximadamente 8 millones de seguidores, para determinar los mejores y peores momentos para publicar. Puntos claves Publicar en horas pico, como los miércoles a las 8 a. m. PST (hora estándar del Pacífico en EE. UU. ) , puede aumentar significativamente tu alcance. Cada plataforma tiene su propio horario óptimo, así que adapta tu planificación de acuerdo con esto. Cada plataforma social tiene sus propios periodos de máxima interacción, como la oleada de TikTok los jueves a las 7 p. m. PST o la actividad de LinkedIn a las 9 a. m. PST a mitad de semana. Conoce los hábitos de tu audiencia, incluidas sus zonas horarias y rutinas diarias, para publicar cuando sea más probable que interactúen. Las redes sociales cambian constantemente. Sé flexible y prepárate para ajustar tu estrategia en función de las nuevas tendencias, algoritmos y acontecimientos. Los mejores momentos para publicar en redes sociales Aquí hay un resumen rápido de lo que encontramos: Generalmente,...

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### How to get verified on X (Twitter) in 2024

> Twitter's verification process looks a little different these days. Learn how to get verified on X (Twitter) in 2024 with our simple guide.

- Published: 2024-10-07
- Modified: 2024-12-19
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/get-verified-twitter-essential-guide/
- Categories: Strategy
- Tags: Social media strategy
- Tags: English
- : pll_wpml_345084
- Network: Twitter

It doesn’t take a lot to get an X (Twitter) verification in 2024. By Googling “how to get verified on X,” you’ve already done the hardest part. (Congrats! ) Once upon a time, getting a coveted blue checkmark on Twitter was a lot harder. But as of 2023, the legacy verification program is no more. Instead, you just need an X Premium account. That’s right: you no longer have to worry about impressing the verification team at Twitter HQ with your relevance and influence. Instead, you can achieve verified status on X with just $8 in your pocket and a helpful article that walks you through the steps. While we may not have any cash for you, we’re happy to help with that last part. One guide to Twitter verification, coming riiiiight up! What does Twitter verification mean? Today, being verified on X (formerly Twitter) means you have a blue checkmark next to your username on your Twitter profile. It indicates that you have an active subscription to X Premium (it’s $8 a month USD if you subscribe on the web, or $15 USD a month on mobile). To subscribe to X Premium, you need to meet some very basic eligibility requirements. Verified Twitter accounts must be complete, active and attached to a verified phone number. Verified users are also supposed to be “non-deceptive,” but in practice, fake accounts or peddlers of misinformation have been known to slip through the screening system. It's rare, but it does happen! X (formerly...

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### The X (Twitter) algorithm explained: 2024 guide

> If you want to boost engagement, drive traffic to your site and build brand awareness, you need to know how the Twitter algorithm works.

- Published: 2024-10-07
- Modified: 2025-01-02
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/twitter-algorithm/
- Categories: Strategy
- Tags: English
- : pll_wpml_345707
- Network: Twitter

Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree on: the Twitter algorithm (or X algorithm, whatever! ) is a mighty powerful thing. That's because the X algorithm—a set of rules that controls who sees what content on the social platform—impacts what shows up in each user’s feed. If you’re ready to get this all-mighty recommendation engine working for you, you’ve come to the right place. Read on for everything you need to know about the Twitter algorithm in 2024. What is the Twitter algorithm? The Twitter feed algorithm—also known as the X algorithm—is a proprietary formula that determines what appears in your For You feed. When you log in to Twitter, there are two feeds to choose from: the Following tab and the For You tab. Following displays posts from all of your followed accounts in reverse-chronological order—whoever posted most recently will be featured at the top of the feed. The For You tab, on the other hand, compiles posts that X/Twitter thinks you’ll be interested in. Everyone’s For You tab is totally different: some posts might be from folks you already follow, but others might be from new accounts. It can include tweets posted that day alongside older tweets that have gotten a lot of attention. As X itself posted: “Twitter aims to deliver you the best of what’s happening in the world right now. This requires a...

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### What is social media analytics? The complete guide for marketers

> Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools!

- Published: 2024-10-07
- Modified: 2025-01-09
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-analytics/
- Categories: Strategy
- Tags: Social media analytics
- Tags: English
- : pll_wpml_354830

Social media analytics are a critical tool for social media managers, brands, and those involved in influencer marketing. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them! ), and the types of analytics tools that help them do good work — and easily report on wins through customizable reports What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social — or you want to get better at it, and get more out of measuring your performance — this is the guide for you.   What this post isn’t: An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the 20+ very best social media analytics tools.   Key takeaways Social media analytics involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience engagement, conversions, and customer sentiment, guiding content strategy and audience targeting for paid campaigns. There are different ways to use social media analytics. You can track your own performance, compare your results with competitors, or even see how you stack up against the whole industry so that you can excel in your content strategy. Plus, you can monitor brand mentions and what people are saying about you online. Why it’s important: Social media analytics...

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### The 21 essential social media metrics you must track for success in 2024

> Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence.

- Published: 2024-10-03
- Modified: 2025-01-07
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/social-media-metrics/
- Categories: Strategy
- Tags: Social media analytics, Social media strategy
- Tags: English
- : pll_wpml_342001

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from. To help narrow down your social media reporting to the most important data, we’ve selected the top 21 social media metrics you need to track to understand your social success and where you can improve. Follow along to learn more about the key metrics you need to track for your business. Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to algorithms that your content is worth sharing, further expanding your audience. Metrics like follower count, demographics, and sentiment provide valuable insights into who your audience is and how they feel about your brand. Metrics related to conversions, such as conversion rate and click-through rate (CTR), highlight how effective your social media efforts are in driving desired actions, like sales or sign-ups. Tracking these metrics allows you to see the return on investment (ROI) from your social campaigns. What are social media metrics and why do they matter? Social media metrics are data points that measure how well your social media strategy is performing—and help...

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### AI in customer service: Tips and tools for 2024

> If you're a business owner who is always on the lookout for new and innovative ways to grow your business, look no further than AI customer service.

- Published: 2024-10-03
- Modified: 2024-10-03
- URL: https://env-hootsuiteblog-primostagin.kinsta.cloud/ai-customer-service/
- Categories: Strategy
- Tags: AI, Customer service
- Tags: English
- : pll_wpml_3120504
- Network: Commerce

AI customer service is a quickly emerging technology that offers significant promise for improving the relationships between brands and the people who buy from them. Done right, pairing AI and customer service leads to better customer outcomes. Brands see increased loyalty while decreasing stress and burnout for busy CS teams. What is AI customer service? AI customer service is any tool or process used to assist customers with the aid of artificial intelligence tools. The most common use case is the generative AI chatbot, or virtual agent. How does AI customer service work? AI customer service uses generative AI to answer up to 80% of incoming customer service and support queries. Generative AI means that the tool is capable of generating new content based on the information you use to train it. These are not the clunky pre-programmed chatbots of old. Generative AI chatbots use machine learning and natural language processing. This better simulates the experience of interacting with a human agent. This is sometimes known as conversational AI. The idea is not to fool people into thinking they’re talking to a human. (That’s often illegal. ) Instead, generative AI makes virtual agents more nimble and intelligent. They’re better able to understand the context and intent of customer queries. They can then provide personalized responses rather than cookie cutter replies. A good AI customer service tool includes guardrails that protect both brands and customers with secure data standards and rigorous training protocols. Not sure if AI customer service is right...

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