TikTok just introduced a new monetization program for creators, and some of the criteria for rewards look mighty interesting to those of us curious about the future of social SEO.
First, the basics. To be eligible for the new Creator Rewards Program, creators must be at least 18 years old, have at least 10K followers with a minimum of 100K views in the last 30 days, and have a personal account in good standing. These eligibility requirements are just like the ones from the now-defunct Creator Fund.
But here’s the interesting part. According to TikTok, the Creator Rewards Program will favor “high-quality, original content that is over a minute long, using an optimized rewards formula focused on four core metrics: originality, play duration, search value and audience engagement.”
As of February 1st, Universal Music Group has begun removing its tracks from TikTok after negotiations for a new rights agreement failed, ending their current deal.
That means music from artists like Taylor Swift, Billie Eilish and Bad Bunny will no longer be available for TikTok’s users. This change marks a huge blow for a platform whose trends often revolve around popular music.
Instagram comments have remained largely unchanged for years, but a fun new piece of engagement bait is on the way. Instagram’s poll feature, already popular in Stories and DMs, is coming to the comment sections of both Reels and feed posts.
Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri announced the new feature in updates posted to their respective broadcast channels.
After months of testing, TikTok is betting big on ecommerce. The platform launched its Shop feature in the United States this week.
TikTok announced the update with a post on their blog, saying, “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.”
TikTok shopping has already been available (and extremely popular) in the UK and a handful of Asian countries before this week. They first began testing their e-commerce product in the US back in November 2022.
Instagram’s Threads app has been out for just under a month, and the platform is already releasing new features in response to user feedback.
Just last week, Instagram head Adam Mosseri announced several new updates, including a much-requested Following tab, which allows you to limit your feed to chronological posts from people you follow.
In their blog post announcing the new feature, TikTok says, “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”
After first teasing its text-based app back in March, it looks like Instagram is finally set to release its Twitter competitor on July 6th.
Instagram describes Threads as a “text-based conversation app,” calling it a place for “communities [to] come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”
Social media sleuths first spotted the Threads app in Apple’s App Store, but Instagram has also hidden other clues around the app.
Instagram’s latest feature makes it even easier for users to share Reels with their friends.
According to an update shared in Instagram head Adam Mosseri’s broadcast channel, users in the US will soon be able to download Instagram Reels shared by public accounts.
LinkedIn has just launched a new messaging inbox for Company Pages that should make it easier for Page admins to engage with their audience.
“We want to make it as easy as possible for marketers to reach … future buyers and for those future buyers to connect with brands, so we are starting to roll out Pages Messaging,” the platform announced in a recent update.
“Pages Messaging will help power a two-way conversation, so when a member has questions about a product or company, they can reach out directly to the brand through their Page.”
This tool is great for research and planning. Instead of making an educated guess about the popularity of a song or trend you’re seeing all over your feed, you can now check out the actual numbers before deciding if you want to join the conversation.
You can view how many times an audio has been used and create a reel right away or save the audio for a later video. (TikTok has a similar feature.)
