According to Twitter, the recommendation algorithms work by attempting to “answer important questions…such as, ‘What is the probability you will interact with another user in the future?’ or, ‘What are the communities on Twitter and what are trending Tweets within them?’”
Twitter uses the information it extracts from tweet, user, and engagement data to source tweets, rank them, and filter out content you’re less likely to enjoy.
“Okay,” you’re thinking, “I kind of assumed that. But how does it actually work?” Buckle up — we’re going to get into it.
Looks like Facebook and Instagram may be welcoming a new member to the Meta family. The social behemoth has just confirmed that they are working on a text-based social network app designed to compete with Twitter and Mastodon.
As a Meta spokesperson confirmed in statements to major news outlets like the BBC, ”We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
The new app, apparently codenamed P92, will allow users to log in using their existing Instagram accounts.
The tools in TikTok’s Creative Center are only getting better. The platform has just launched a Keyword Insights tool to help advertisers uncover top-performing keywords and phrases in TikTok ads.
Marketers can use the tool to explore “trending script keywords,” which may appear in voice-overs, text overlays, or ad captions.
Just enter a term in the search bar to start gathering information — you can narrow your search results by region, industry, ad objective, keyword type and timeframe.
Instagram just launched a new feature that creators and brands may find appealing: One-way broadcast channels are coming to an inbox near you.
Meta head Mark Zuckerberg announced the update in his Instagram Story, calling channels a “broadcast chat feature” that will allow creators to share text, images, and more with followers.
According to CEO Mark Zuckerberg, Meta Verified is launching in Australia and New Zealand this week. The new subscription service will allow Facebook and Instagram users to pay to become verified (a.k.a. Get a blue checkmark on their profile).
A shiny verification badge isn’t the only benefit of the Meta Verified bundle, though. The service will also include the following:
Proactive account monitoring to guard against impersonators,
Increased reach in search, comments and the Explore Page,
Live chat support,
And “exclusive features to express yourself in unique ways.”
According to an internal document, “The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views. The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”
Big news for Instagram fans: the app is making a major change to its navigation bar in February. Starting next month, the Create shortcut is moving from the top navigation to the center of the bottom bar, a spot currently occupied by the Reels button. The Reels shortcut will shift to the right, replacing the Shop button.
“But wait,” you’re thinking, “What does that mean for the Instagram Shop tab?” Don’t worry — Instagram shopping isn’t going away entirely.
Users will still be able to access all their favorite shops through Discover or other channels on Instagram (like ads, in-feed posts, Reels, and Stories). This means shoppable content will likely be spread throughout all aspects of the Instagram experience instead of in its own tab.
TikTok is rolling out the TikTok Shop feature in the United States. So far, only a limited number of merchants have been invited to test the social commerce solution.
TikTok Shop is already available in the UK and a handful of Asian countries, including Singapore, Thailand, Vietnam, Malaysia, and the Phillippines.
Big news: Instagram now allows users to add up to 90 seconds of music to their in-feed photo posts.
Instagram announced the update on their @creators Instagram feed, saying, “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.”
(In a somewhat ironic twist, the announcement post doesn’t include music. Unlike TikTok’s photo mode, it looks like Instagram carousel posts don’t support music yet.)
A securities filing made public on October 31st, 2022 confirmed that Elon Musk had dissolved Twitter’s entire board of directors as part of his takeover of the short-form social media platform.
Twitter Blue will now be required to have Verified Account status as the price of the optional monthly subscription service quadruples to $20 USD per month.
A major overhaul of Twitter Blue is one of the first major changes Elon Musk is making after acquiring Twitter on October 28th, 2022.
According to The Verge, Musk wants to increase the price of Twitter Blue to $19.99 USD per month.
Twitter Blue will also be required to have the Verified Account checkmark. These changes will reportedly go into effect on November 7th, 2022.
Early on Friday, October 28th, 2022 Elon Musk finalized his deal to buy Twitter according to a filing by the SEC.
Twitter CEO Parag Agrawal, Chief Financial Officer Ned Segal, legal and policy executive Vijaya Gadde, and General Counsel Sean Edgett immediately left the company.
The reigning champ of short-form video is about to diversify: TikTok’s new in-app gaming experience may be officially announced as soon as November.
Games will reportedly be featured as one of the tabs on TikTok’s home screen. As has now become standard with other mobile games, games will be accompanied by ads. Users will also be able to pay for additional content.
