This week, some Instagram users received notifications saying that creators they follow had launched a Bulletin publication, and were given…

Twitter announced today that they’re launching Notes, a new feature that allows select users to publish longer content on the platform.

Right now, the feature is in the testing phase. As part of the test, a handful of writers have started sharing lengthier posts with their audiences. 

Note titles can go up to 100 words while the body of a Note is limited to 2,500 words – a stark difference from the current 280-character posting limit. Unlike regular posts, users are also able to make edits after it’s been published. Read More

Meta is introducing even more ways for creators to earn money on Facebook and Instagram, Mark Zuckerberg, CEO of Facebook, announced in a recent post. 

“We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen,” Zuckerberg said.

One of the biggest announcements was that Meta is going to keep directing money towards creators and will hold off on any revenue sharing until 2024. The news is in reference to paid online events, Subscriptions, Badges and Bulletin. Read More

Meta continues to surge ahead with their strategy to promote Reels by exploring ways to make video creation easier on users.

Now, users can create Reels from their existing videos on Facebook when using Creator Studio, according to social media sleuth and consultant Matt Navarra.

Users can now create clips from their videos to share as a Reel or a story, he shared. Creators can either choose their favorite clips or have the platform recommend clips. These Reels can then be posted immediately or shared for later. Read More

Instagram has launched a few initiatives to help young users more safely use the platform.

Late last year, the U.S. Senate Subcommittee on consumer protection questioned Adam Mosseri, Head of Instagram on the platform’s ability to harm young users. The new features are an effort to combat any residual concerns people have about the platform’s negative impact kids and teens.

Parents and guardians will now be able to:

• Send invites to their teens to initiate supervision tools. 
• Set parameters for the day or week they’d like to restrict their teen’s usage.
• Learn more information whenever their teen reports an account or post, such as who was reported and the type of report.

Outside the U.S, these tools will start rolling out to the U.K., Japan, Australia, Ireland, Canada, France and Germany sometime this month. The features will roll out to the rest of the world by the end of the year. Read More

Twitter is introducing a new shopping feature that will help marketers keep audiences up to date on product launches.

With Product Drops, users will be able to tap a “Remind me” button whenever a merchant tweets about an upcoming launch. The button can be found at the bottom of the Tweet. 

If users want to learn more about the product, they can click on the merchant’s Tweet, which will take them directly to a Product Details Page. This page will show the price, photos, and a product description as well as a clickable hashtag that will let users look up what other shoppers on the platform have to say about the product.

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Back in April, Instagram confirmed they were working on a new feature that would let users customize their profile pages by pinning up to 3 posts of their choice to the top of the profile grid. This week, Adam Mosseri, Head of Instagram, confirmed the feature is live and ready to use. 

“Your profile is your space, so we’re looking for more ways to give you control over that experience,” Mosseri said in a recent post. 

With the feature, users will be able to pin three pieces of content to their profile. Social media marketers might want to take advantage of this feature to keep content that introduces the brand at the top of the page. It’s also an opportunity to show off particularly noteworthy content or highlight news or announcements. Read More

TikTok has added a new trends discovery tool to help marketers keep up with what’s hot on the platform.

The tool, located within TikTok’s Creative Centre, is designed to help users understand what performs well so they can get inspired and increase engagement on their content.

Users can explore trending hashtags, songs, creators and TikTok videos. Under the hashtag option, users are also able to refine searches by industry, such as financial services, tech and electronics, sports and outdoors, and more. If you’re marketing a financial brand, for example, and see that “inflation” is trending, that might guide future content development. Read More

Instagram has introduced new features for Reels as it continues to expand the video format.

As of today, creators will be able to add interactive stickers, post videos up to 90 seconds long, use Reel templates, and more.

Instagram has come out with the new features to help creators better engage with their following, as well as attract new followers, as they compete with other platforms for creators. 

“Over a 60-day period, public accounts with over 10k followers that posted at least 5 Reels over 60 days gained over 2.5x as many followers as those within the same category who didn’t post Reels, Instagram said in a blog post. Read More

Instagram is working on a bevy of updates to improve the photo viewing experience on the platform.

Alessandro Paluzzi, a mobile developer, has been sharing these updates-in-progress on social media as he sees them. 

Earlier today, Paluzzi announced that Instagram is testing a way to let users expand profile photos by long-tapping them directly.

A couple days earlier, he shared that Instagram is experimenting with the ability to upload 9:16 photos. This coincides with Adam Mosseri, Head of Instagram’s post in early May explaining that the future of photos and videos will be “mobile-first” — Instagram appears to be following TikTok’s lead in creating a full-screen vertical layout. Read More

TikTok appears to be working on a new lead generation feature for businesses, according to social media consultant and industry sleuth Matt Navarra. 

The new feature will allow businesses to collect and manage leads on the platform. The latter will be done with the help of tracking features and adding notes to collected leads. Read More

Hootsuite has entered into a partnership with TikTok to make growing and managing a presence on the platform easier for marketers. 

Hootsuite users are now able to:

• schedule and auto-publish TikToks,
• measure their success on the platform with in-depth analytics,
• review and interact with comments added to their TikTok posts…

… from one easy dashboard. Read More

Following in the footsteps of TikTok’s Creator Portal and Instagram’s Creator Lab, Twitter has launched Twitter Create, a mini-site dedicated to helping creators monetize their accounts.

Formerly, the site was known as Twitter Media and provided product guides, case studies, and interviews with social media experts.

The site groups content by goals, such as monetization, engagement and relevance — the latter helping users learn how to be an influential voice on the platform. More goals are expected to come. Read More

Many advertisers have turned to TikTok to promote products, leveraging influencer marketing and hashtags like #TikTokMadeMeBuyIt to make products go viral. 

TikTok’s own studies show that 58% of TikTok users use the platform to learn more about new products or brands and 48% have discovered a product or service on the platform and quickly bought it once in the past year.

To further enhance the platform’s online shopping capabilities, TikTok has announced it will be launching a new WooCommerce integration. WooCommerce is an open-source ecommerce plugin typically used for WordPress websites. Read More

Earlier this week, TikTok announced the launch of Live Subscription, a monthly subscription that will give users greater access to their favorite creators.

Live Subscription will start this month as invite-only but is expected to become available worldwide in the coming months. The goal of Live Subscription is to help creators earn more money while growing and engaging their communities. Read More

TikTok is working on building a “culture of credit” by developing new tools to help users give attribution to creators on the platform. 

“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,” says Kudzi Chikumba, Director of Creative Community at TikTok US, in a blog post. “Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”

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